PFF Video

Beyond millennials: reaching the connected pet food consumer video


Product Details

Larine Urbina, vice president of communications, US & Canada, for Tetra Pak, discusses how marketers have been courting millennials for years, but a new group of connected consumers is flexing their online influence and changing the way brands reach buyers. These "super leaders" play a key role in today’s customer journey as it’s evolved from a relatively linear process to a complex jigsaw puzzle. Urbina looks at ways pet food brands can harness the power of super leaders to bring in new generations of pet parents and how brands can reach them with a comprehensive, consistent message – both online and on the retail shelf.