U.S. and Canada: Page 88
The first-quarter 2010 installment of this column stated that, true to its recession-resistant claim to fame, the US pet industry added US$2.5 billion in the midst of the biggest economic crisis since the Great Depression, rising 4.8% in 2009 to reach a total of US$53 billion. But it also noted that economy-wise, 2010 would not be a cake-walk, as the word “restraint” continued to characterize how Americans shop and what they buy, making petfood appeals based on health, safety, convenience, comfort, practicality and professionalism more important than ever.