EPISODE 15: What role does having the right people play in in building a successful business strategy?

August 17, 2022
Sound Cloud Cover Art 800x800 Scott Lerner 300

Better Choice Company CEO Scott Lerner sat down with me to discuss hiring strategies for the current business climate, who you need around you to succeed, and the benefits of being willing to take chances and break the mold of "traditional" hiring practices. You don't have to be in pet food to get something out of this episode! 

Recommended
Pet owners are demanding more and more of pet food, making it essential for the pet industry to understand what makes consumers want to spend their hard-earned money.
Market Trends and Reports
Customer economics and business success in 2025
Ingredients as a trend in human food continue to evolve; for 2025, consumers are focused on quality.
Something to Chew on
5 human food trends that could impact pet food in 2025
Related Stories
Sound Cloud Cover Art 800x800 Melissa Bauer 300
Trending: Pet Food Podcast
EPISODE 14: How is sustainability currently shaping the pet food landscape?
Sound Cloud Cover Art 800x800 Jason Dominy 400
Trending: Pet Food Podcast
EPISODE 13: What does a successful social media strategy look like in the pet space?
Sound Cloud Cover Art 800x800 Julianna Carella
Trending: Pet Food Podcast
EPISODE 12: What do the current and future landscapes of CBD in the pet industry look like?
Sound Cloud Cover Art 800x800 Dan Schaefer 300
Trending: Pet Food Podcast
EPISODE 11: What purpose do pet supplements serve, and what does the future of this growing segment look like?
More in Trending: Pet Food Podcast
Trending: Pet Food Podcast
EPISODE 77: What’s ahead for the European pet food markets in 2025?
Join Petfood Industry's Lindsay Beaton as she explores the European pet food market's 2024 performance and 2025 trends with Zoomark's Luisa Bersanetti and Pascale Sonvico.
Sound Cloud Cover Art 800x800 Bersanetti Sonvico
Brand Insights
Pet food ingredient insights for new product development
WATT Global Media
Explore sustainable and healthy ingredients that keep your formulations profitable. 
Pet food ingredient insights for new product development
Trending: Pet Food Podcast
EPISODE 31: What makes pet food consumers tick?
Founder of The Valuegraphics Project David Allison joins host Lindsay Beaton to break down the insights that can be gained from understanding your customers’ deepest motivations for buying.
Sound Cloud Cover Art 800x800 David Allison 400
Trending: Pet Food Podcast
EPISODE 76: What role do biosolutions play in the pet food space?
Host Lindsay Beaton sits down with Dr. Steve Lerner at Novonesis to talk about the science behind probiotics, prebiotics and postbiotics and the keys to educating consumers about their benefits and choosing the right one.
Sound Cloud Cover Art 800x800 Steve Lerner
Trending: Pet Food Podcast
EPISODE 75: What are the top retail strategies that lead to success in the pet space?
Host Lindsay Beaton sits down with petNMind founder Adrian Archie to explore key approaches for thriving in today’s competitive retail landscape.
Sound Cloud Cover Art 800x800 Adrian Archie
Trending: Pet Food Podcast
EPISODE 74: What are the ramifications of the BVA’s shift in stance on vegan pet diets?
The British Veterinary Association ended its opposition to vegan diets for dogs last summer. Trending: Pet Food dives into what the impact of that means to the pet food industry.
Sound Cloud Cover Art 800x800 Andrew Knight
Trending: Pet Food Podcast
EPISODE 73: What does the end of the MoU between AAFCO and the FDA mean?
The memorandum of understanding between the FDA and AAFCO facilitated review of pet food ingredients. Now that it’s ended, where does the pet food industry go from here?
Sound Cloud Cover Art 800x800 Burdock Hedrick
Trending: Pet Food Podcast
EPISODE 72: What can pet food brands do to maintain customer loyalty in the e-commerce space?
In a discussion focused on the e-commerce space, Mike Abruscato with Brand's Best Friend sits down with host Lindsay Beaton to discuss the evolving nature of brand-consumer relationships in the pet food industry.
Sound Cloud Cover Art 800x800 Mike Abruscato
Trending: Pet Food Podcast
EPISODE 71: What are the possibilities for the hybridization of animal and plant proteins?
Martín Salinas and Henk Hoogenkamp with Moolec Science delve into producing animal proteins in plants like soybeans through genetic modification, offering a sustainable protein alternative in pet food and feed applications.
Sound Cloud Cover Art 800x800 Hookenkamp Salinas
Trending: Pet Food Podcast
EPISODE 70: How do you successfully launch a startup in the saturated pet market?
Kees Aarts, founder and CEO of Protix, discusses the challenges of entering the pet market with a novel ingredient, emphasizing perseverance, adaptability and collaboration over competition.
Ep 70 Sound Cloud Cover Art 800x800 Kees Aarts
Trending: Pet Food Podcast
EPISODE 69: How do you guide customers to choose your brand over a generic?
With private-label pet food products growing, host Lindsay Beaton and Trone’s Hunter Ellis and Robin Yontz together explore the rise of store brands, the economics of branding, and consumer loyalty in today’s pet food space.
Sound Cloud Cover Art 800x800 Ellis Yontz
Trending: Pet Food Podcast
EPISODE 67: How are predicted pet food trends playing out in 2024?
In this episode of Trending: Pet Food, Lindsay Beaton and IFF’s Dr. Mary Cope explore the top 2024 pet food trends, including premiumization, functional ingredients, and sustainability, while offering insights on the industry's future growth.
Sound Cloud Cover Art 800x800 Dr Mary Cope
Trending: Pet Food Podcast
EPISODE 68: What is the importance of conducting market research?
Kristy Boulos, COO of Matrix Partners, stresses the importance of market research in branding pet products to understand consumer needs and stand out from competitors on this episode of Trending: Pet Food.
Episode 68 Sound Cloud Cover Art 800x800 Kristy Boulos
Page 1 of 7
Next Page