Vice President of R&D, Nutrition and Scientific Affairs for Simmons Pet Food Leah Lambrakis and I spoke about what a successful product launch looks like, some of the stumbling blocks and how to overcome them, and what the top items are to keep in mind as you're moving through the process of bringing a new product to market. She'll also be one of our Petfood Essentials (part of Petfood Forum 2022) speakers discussing "managing expectations, timelines and competing priorities" as part of this year's theme, "The path to product development success." Listen in to refine your product development plans as well as get a preview of this year's Petfood Essentials!
EPISODE 05: What does it mean to have a successful product launch?
March 23, 2022