David Sprinkle, research director for Packaged Facts, brings you up to date on the US dog and cat treat market, spanning conventional (indulgent) treats, nutraceutical treats and chews (including dental), with a focus on how product format and functional benefit trends are shaping market sales and future outlook. The session features up-to-the-minute perspectives from Packaged Facts’ April 2015 pet owner survey, as well as current and trended historical mass market sales, independent natural channel sales and national consumer survey data.
WHAT YOU’LL LEARN:
Learn how humanization, premiumization and health and wellness are prompting pet owners to spend more than ever on pet products.
Tap into dog and cat owner pet food and pet products spending habits (where they shop, what they are buying and how often).
See what kinds of functional pet treats pet owners are purchasing and how ingredients, pricing, treat shape and coupons affect buying decisions.
This webinar is presented by Petfood Industry and WATT Global Media.
David Sprinkle - research director for Packaged Facts