WEBINAR: How worldwide pet food sales contrast with the US market
Globally the pet food market dominated by the US, but what about the rest of the world? Drawing on GfK’s point-of-sale (POS) databases around the globe, we’ll explore the pet food trends driving sales the UK, France, Spain, China, and South Africa vs. the US.
Globally the pet food market dominated by the US, but what about the rest of the world? Drawing on GfK’s point-of-sale (POS) databases around the globe, we’ll explore the pet food trends driving sales the UK, France, Spain, China, and South Africa vs. the US. Are dogs “barking the loudest,” or are cats equally popular and pampered? Are treats important, or do owners rely on table scratch to indulge their pets? Are high-growth categories like Natural and Grain-free also big like in the US? Is raw/freeze-dried “the next big thing” in other countries, as they seem to be in the US?
WHAT YOU’LL LEARN:
What pet food trends are leading pet food sales in Europe, China and South Africa versus the USA?
What food types (dry/wet/treats) and features (natural, grain-free, raw/freeze-dried) are driving the pet marketplace today?
How are consumer trends shaping the current global pet food market?
Pushan Tagore, Vice President, Global Marketing, Pet Care, GfK
Pushan Tagore, director of pet care global for GfK, studied international management at Oxford Brookes University in the UK and has more than 12 years’ experience in consumer research. His career started with the Nielsen Co. and includes five years in a regional market research role with Hill’s Pet Nutrition. In his current role with GfK, he is responsible globally for all pet food syndicated retail tracking and consumer research.
Maria Lange, Business Group Director, Pet Care, GfK
As Business Group Director for GfK's Pet Nutrition offering, Maria works with major pet industry clients, including leading manufacturers and retailers, to help them stay a step ahead of changes in the marketplace. She is expert at detecting trends in GfK’s unmatched purchase database representing about 11,000 pet stores (and more than 30,000 veterinarian clinics) nationwide. Her analyses reveal emerging opportunities at the product, category and regional levels. She has also worked on GfK’s Optics and Consumer Electronics panels, guiding key clients through high-level analytics. Maria was selected under the 2014 “Top 20 Researchers you need to know” by Survey Magazine. She holds a degree in International Culture and Business Studies from Universität Passau (Passau, Germany).
