Webinar: How biotic pet food ingredients influence pet health

In this webinar, learn what a postbiotic is and how it fits into the landscape with prebiotics, probiotics and botanicals

May 16th, 2022
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Petfood Industry webinar logoWatch on demand now to learn what a postbiotic is and how it fits into the landscape with prebiotics, probiotics and botanicals.

There are many kinds of biotics on the market today, each promising health benefits for your pets. As the market grows to include prebiotics, probiotics, postbiotics, botanicals, and other new functional ingredients, it becomes important to understand how those ingredients differ from one another. This webinar will introduce the modes of action and the benefits of different biotics, how they can vary and how they can contribute to pet health. Different biotics lead to different physiological outcomes, this creates a variety of options when formulating the right product for the targeted outcomes. Featured speaker will be Sharon Norton, PhD, Director, Companion Animal Research & Technical Support, Cargill.

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1. Learn what a postbiotic is and how it fits into the landscape with prebiotics, probiotics and botanicals
2. Discover the different outcomes with different kinds of biotic ingredients using latest research studies
3. Explore how to use R&D to create new targeted products
4. Explore functional outcomes shown in pet-specific systems

This webinar is sponsored by Cargill and presented by Petfood Industry and WATT Global Media.


Speaker Info:

Sharon NortonDr. Sharon A. Norton, PhD., Director of Companion Animal Research, Diamond V/Cargill Health Technologies.

As Director of Companion Animal research for Diamond V/Cargill Health Technologies (CHT), Dr. Sharon A. Norton is responsible for directing networks and processes for Diamond V as a part of CHT. She is also responsible for forming connections with leading academics, institutes, and companies to advance evidence-based thought leadership in the companion animal sector encompassing dog, cat, horse, rabbit and backyard flock programs. Dr. Norton joined Diamond V/CHT in 202. Prior to joining the organization, Dr. Norton was the Swine Technology Application Lead within the Cargill Animal Nutrition Division at Provimi North America in the Strategic Marketing and Technology group; she was responsible for development and management of external research programs. Dr. Norton has over 30 years of experience in product and program development in the pet, agricultural, and human nutrition sectors serving at the Mathile Institute for the Advancement of Human Nutrition, Proctor & Gamble, the IAMS Company, and the Wayne Feeds Division of Continental Grain. Dr. Norton earned both her BS and MS in Animal Nutrition from Virginia Polytechnic & State University. She received her PhD in Monogastric Nutrition from Oklahoma State University, and was a Postdoctoral Fellow with the USDA-ARS in Beltsville, Maryland.

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