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New pet food product trends winter 2021: insects, health

Several new dog treats and toppers used insect-based ingredients. More refrigerated or frozen fresh pet foods entered the market, including one from the world’s largest pet food company.

Professional headshot of a bald man with facial hair wearing a dark gray blazer and black shirt Headshot
(Debbie Phillips-Donaldson)
(Debbie Phillips-Donaldson)

In winter of 2021, pet food brands launched products that followed various ongoing consumer trends. Several new dog treats and toppers used insect-based ingredients. More refrigerated or frozen fresh pet foods entered the market, including one from the world’s largest pet food company. Many pet foods and treats incorporated functional ingredients, superfoods and otherwise health-focused attributes, such as high protein.

The products in this list were posted to PetfoodIndustry’s Product Database in the final quarter of last year.

Neo Bites dog food toppers