Melissa Brookshire, DVMBrookshire is the founder of North River Enterprises, a consulting firm specializing in consumer support services for the pet food industry.From the Author - Page 2Pet Food MarketIs raw pet food right?Pet owners have an ongoing interest in raw pet food despite veterinary and FDA warnings about this method of feeding pets.Pet Food MarketBug, beast, veggie: Does pet food protein source matter?Talk about insects as a sustainable protein source for humans and pets abounds, yet many questions arise about its suitability for pet foods.Pet Food MarketWho changed my Lucky Charms? (Reformulating pet food)Consumer demands often drive formulation changes to pet foods, but how do you handle consumers who were perfectly happy before the change?Pet Food MarketFat Fido and Tubby Tom—what is going on with US pets?Since pets rely on their owners for all of their nutrition, owners are responsible for the condition of their pets, but pet food companies can help.Pet Food MarketPet food ingredients: toxic minerals, natural chemicals?There is an inordinate amount of fear about ingredients found in pet foods today, stemming from a simple lack of understanding of science.Pet Food SafetyIs your company prepared for an industry petfood recall?Even if your products aren’t involved in a breaking recall, it’s important to be able to set your consumers’ minds at ease.Previous PagePage 2 of 2
