Sara-Jane Godfrey

Technical marketing manager, companion animals at DSM Nutritional Products UK

Articles

How vitamins, premixes can increase pet food brand equity

Vitamins and premixes have important roles to play in pet food, including promoting consumer confidence in a product.

June 8, 2018

By properly managing pet food vitamins and premixes in dog and cat food, manufacturers can increase consumer assurance and brand equity.

In the August 2020 issue of Petfood Industry, peruse the 2020 Buyer's Guide, learn about how processing affects pet food and more.