Adventures in Pet Food: Page 25

Pet Food Market

What affects younger pet owners’ pet food, care decisions?

Millennial and gen Z pet owners are more likely to spend more, use pet food subscription services and buy pet health insurance, yet not vet care. Why?

Pet Food Market

Beyond clean label: consumers now expect more

Pet food and human food consumers want purposeful, inherently healthy ingredients, sustainability and transparency from companies providing food products.

Pet Food Market

FDA’s DCM updates miss the mark with consumers, industry

FDA claims it must keep the public informed about its DCM investigation, yet its updates have only caused consumer fear and pet food industry anxiety.

Pet Food Market

How pet food transparency helps with crisis management

Practicing transparency with your pet food brand lets you define yourself and tell your story, while building goodwill to draw on in the event of a crisis.

Pet Food Market

US pet food spending update: 2018 not so great after all

New federal pet food spending data for 2018 now show a decline. A bright spot is that younger pet owners are growing in number and spending more.

Pet Food Market

Blue Buffalo continues shift away from pet specialty

Blue Buffalo was once the pet food darling of pet specialty, but before and since being acquired by General Mills, it has moved more to mass and e-commerce.

Pet Food Market

Pet food retailers on frontline with consumers’ DCM fears

Concerned about grain-free pet food’s possible link to DCM, dog owners have turned to not only veterinarians and pet food brands, but also to retailers.

Pet Food Market

Chinese pet food trends are catching up to global market

Pet food sales in the grain-free and condition-specific categories are rising in China, while packaging, marketing and pet technology grow more sophisticated.

Pet Food Market

DCM’s influence on new pet food trends, product launches

Though it may be premature, pet food companies are responding to concerns over canine DCM with new products featuring legume-free claims and extra taurine.

Pet Food Market

CBD craze in pet food and human food goes global

Cannabidiol (CBD)-based products for humans are booming globally with pet products following closely, despite murky legal status for both. Even China is exporting CBD.

Pet Food Market

Pet food branding do’s and don’ts

Effective marketing of pet food starts with fully developing your brand – your promise to pet owners that leads them to believe in and buy your product.

Pet Food Market

Consumer views on natural food claims: Cues for pet food

A survey shows consumers are often confused by natural human food claims, even when the definition is regulated. The findings can apply to pet food, too.

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