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Adventures in Pet Food: Page 48
Pet Food Market
Is petfood packaging and branding ripe for innovation and fun?
The natural petfood category has become very “me too” in its packaging and branding. Does it need an injection of humor and innovation?
Pet Food Market
Investments in petfood companies continue, highlighting market’s strength
Petfood remains a good investment, both for companies already in the industry and outside private equity firms making a stake in the pet care market
Pet Food Market
New petfood consumers: what US Millennials are looking for
Millennial pet owners respond to functional petfood messaging, research shows, such as “scientifically formulated” and “real meat”
Pet Food Market
US petfood market benefits from (and contributes to) positive consumer trends
Robust petfood and pet care sales could be playing a considerable role in fast-moving consumer goods overall showing any type of US retail increases
Pet Food Market
Raw petfood warnings define growing market too broadly, poorly
Warnings about raw petfood tend to lump all raw pet diets under one very vague, uninformed definition
Pet Food Market
US pet retailers report sales growth, optimism
US pet retailers reported over 6% sales growth from 2011-2013, a positive sign for the petfood industry, including a 5% increase in natural pet products
Pet Food Market
Does fate of pet jerky treats rest with the marketplace?
Consumers are probably justified in being wary of buying food, petfood or pet treats sourced from China.
Pet Food Market
Brazil’s dynamic petfood market takes the world stage
Brazil is the fastest growing pet market globally and is now the second largest petfood market (behind the US), according to Euromonitor
Pet Food Market
Petfood trends at Interzoo: grain free, BARF and insects
Last week’s Interzoo, the 33rd edition of the largest pet trade show in the world, saw not only increased numbers from the last edition in 2012 but also hundreds of new petfood products. Grain free petfoods were ubiquitous, and BARF (biologically appropriate raw foods) and similar fresh-meat products abounded, too.
Pet Food Market
Insights for petfood in US consumers’ focus on ‘healthfulness’
A new survey on US consumers’ choices in human foods could have implications for the petfood industry, particularly in how these consumers are focusing on “healthfulness,” the sources they trust for nutrition information, their level of confidence in food safety and the information they seek on product labels. Some of the findings are good news, some not so great.
Pet Food Market
Dog food apps to help consumers control pets’ weight
Pet obesity is a steadily rising problem in the US and other developed markets; according to the latest study from the Association for Pet Obesity Prevention (APOP), 52.6% of US dogs and 57.6% of US cats are overweight or obese. Fortunately, apps are available to help pet owners trying to control their furry loved ones’ weight.
Pet Food Market
Purina and Blue Buffalo wage petfood marketing claims war
In suing Blue Buffalo Co. this week over false and disparaging advertising claims, Nestlé Purina PetCare threw down the gauntlet in terms of competitive marketing claims. Does Purina have a case – and perhaps more significant, if it does, could this be just the first step in a sea change in how petfoods are labeled and marketed? (Not to mention formulated.)
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