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Adventures in Pet Food: Page 54
Pet Food Market
For petfood, true innovation now lies behind the scenes
For Interzoo 2012, the organizer of the event -- arguably the largest pet trade show in the world -- invited me to give a presentation during the show's international press conference. While honored and flattered by the invitation, I was also rather nervous, initially, because of the requested topic: innovation in petfood and treats.
Pet Food Market
Petfood Forum went to the dogs this year ...
... literally! The fur was flying at Petfood Forum 2012, especially on Tuesday, April 3, when two rescue groups, members of the Petfinder.com network, visited with more than a dozen dogs and puppies, plus a couple cats. That was in addition to several booths in the exhibit hall hosting dogs (and one amazingly calm cat).
Pet Food Market
Sustainability: not just for huge multinationals
A new report shows retailer Walmart and Nestle, parent company of Nestle Purina, ranking among the top corporate sustainability leaders worldwide, according to GreenBiz.com. Based on a survey of "industry experts and professionals" by GlobeScan Inc. and SustainAbility Ltd., the report names 13 such leaders, with Unilever at the very top.
Pet Food Market
Taking the claim 'human grade' literally
It's not uncommon for media and others to see certain marketing terms and trends with petfood -- such as humanization -- and interpret them literally. Yet recently, BloombergBusinessweek took the concept to a whole new level.
Pet Food Market
Get your new product development questions answered
Everything you've ever wanted to know about new product development but were afraid (or didn't know whom) to ask ... That's what you'll find at Petfood Workshop: New Product Development, April 4-5 at the Renaissance Schaumburg near Chicago, Illinois, USA.
Pet Food Market
Record corn crop in US (find out what that means at Petfood Forum)
Two sources -- the US Department of Agriculture and the Food and Agricultural Policy Research Institute (FAPRI) -- are predicting a record corn harvest for the US this year, according to WattAgnet.com. FAPRI, a think tank based at the University of Missouri, puts the crop number at 13.916 billion bushels, reports a Reuters article, a 6% increase over the previous record set in 2009 (and based on the second largest plantings since World War II).
Pet Food Market
Report on Global Pet Expo 2012
Last week was the largest Global Pet Expo ever -- at least according to the organizer, the American Pet Products Association. A few people I talked with on the show floor seemed skeptical of that claim; nevertheless, APPA president Bob Vetere said this year's show had the most booths, exhibitors, retailers and media.
Pet Food Market
Petfood Forum Asia highlights global strength of petfood industry
Considering that the worldwide economy is still shaky -- with unemployment remaining high and consumer confidence low in many regions, and industries like petfood still coping with issues like volatility in ingredient availability and pricing -- it would not be a surprise for members of our industry to worry about the near future. But I believe most people who attended Petfood Forum Asia 2012 last week in Bangkok, Thailand, walked away with a "glass half full" view of our industry.
Pet Food Market
Why Petfood Industry has Apps (and your brand should be mobile, too)
In January we released a Petfood Industry App for Android smartphones, joining the Apps available for a year now for iPhones and iPads. Considering our readership is global (nearly 50% of our audience is outside North America), we want readers to be able to access current and back issues of the magazine as well as our website -- all the Apps include links to the latest news and products -- in as many digital formats as possible. That holds true for all readers, no matter where they're located, because in today's busy world, mobile is becoming a key way to reach people.
Pet Food Market
Extrusion short course highlights strengths of global petfood market
If you are new to the petfood industry -- or work in another function besides dry petfood production and need to learn much more on that subject -- one of the best ways by attending the annual Feeds and Petfood Extrusion Short Course at Texas A&M University in College Station, Texas, USA. The course, just concluding its 22nd edition, offers a nearly week-long immersion into grinding, mixing, extruding, drying, cooling and coating dry petfoods and feeds, combining classroom sessions by industry experts with live demonstrations on machines designed to do all those petfood production steps.
Pet Food Market
Who's posting what about your products or brand online?
Earlier this year, comScore, an online and digital tracking firm, released a report showing nearly everyone in the US who is online -- a whopping 98% -- uses social media. That usage equates to US females spending an average 7.9 hours a month on social media and US males spending six hours.
Pet Food Market
Ideas to ramp up your cause marketing this year
Cause marketing -- promoting a brand, product or company through donations or other giving to charitable causes -- is growing worldwide. In the US alone, spending on causes reached US$1.68 billion in 2011, according to IEG, a branding and sponsorship support firm (and reported by Matt Carmichael on AdAge.com).
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