Trending: Pet Food

‘Made in USA’ no longer enough for pet food?

One trend among SuperZoo new products involved some surprisingly specific origin claims.

August 7, 2017

Lindsay Beaton

One trend among SuperZoo new products involved some surprisingly specific origin claims.

Pet food: when your consumer is not your customer

A look at the complexity of catering to both pet owners and pets in the pet food market.

July 6, 2017

Lindsay Beaton

A look at the complexity of catering to both pet owners and pets in the pet food market.

In a digital age, face-to-face interaction still key

In spite of the myriad ways to communicate with each other and customers, physical attendance to pet industry tradeshows continues to grow.

June 5, 2017

Lindsay Beaton

In spite of the myriad ways to communicate with each other and customers, physical attendance to pet industry tradeshows continues to grow.

Q1 pet food industry acquisitions: a microcosm of trends

Recent acquisitions in the pet food sphere show how current trends can affect business dealings on all levels.

May 17, 2017

Lindsay Beaton

Recent acquisitions in the pet food sphere show how current trends can affect business dealings on all levels.

What ‘Pet Fooled’ gets right about consumer confusion

Though the new documentary claiming to “expose” the pet food industry’s unwillingness to communicate the truth gets a lot wrong, it does pin down one facet of consumers the industry has been aware of for some time.

May 7, 2017

Lindsay Beaton

Though the new documentary claiming to “expose” the pet food industry’s unwillingness to communicate the truth gets a lot wrong, it does pin down one facet of consumers the industry has been aware of for some time.

Pet food industry experts call for better communication

Valuable pet food research exists that could educate the industry and consumers alike, but there’s a communication disconnect that must first be bridged.

April 17, 2017

Lindsay Beaton

Valuable pet food research exists that could educate the industry and consumers alike, but there’s a communication disconnect that must first be bridged.