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‘Made in USA’ no longer enough for pet food?
One trend among SuperZoo new products involved some surprisingly specific origin claims.
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Trending: Pet Food
Pet food: when your consumer is not your customer
A look at the complexity of catering to both pet owners and pets in the pet food market.
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In a digital age, face-to-face interaction still key
In spite of the myriad ways to communicate with each other and customers, physical attendance to pet industry tradeshows continues to grow.
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Q1 pet food industry acquisitions: a microcosm of trends
Recent acquisitions in the pet food sphere show how current trends can affect business dealings on all levels.
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What ‘Pet Fooled’ gets right about consumer confusion
Though the new documentary claiming to “expose” the pet food industry’s unwillingness to communicate the truth gets a lot wrong, it does pin down one facet of consumers the industry has been aware of for some time.
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Pet food industry experts call for better communication
Valuable pet food research exists that could educate the industry and consumers alike, but there’s a communication disconnect that must first be bridged.
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Why innovate?: Success in a diversifying pet food market
With pet food trends becoming more nuanced and plenty of options on the market, innovation will be key to success on the pet store shelf.
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Pet food consumer trends mirror global economic landscape
Euromonitor International’s latest consumer report provides some interesting insight into current global pet food consumer actions.
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Read the May issue of Petfood Industry!
May 2019
The May 2019 issue of Petfood Industry includes our exclusive list of the top 50 pet food companies from our Top Pet Food Companies database, which profiles leading pet food companies around the world.