Stay current in this fast-growing category with insight that keeps you informed and helps you move forward with confidence.
Brand insights from Petfood Industry
A welcome to Pet Supplements Pro
NASC President Bill Bookout reflects on 25 years of industry progress and introduces a new resource built for pet supplement and treat professionals.
Read article at petfoodindustry.com
NASC expands quality seal program to include pet treats
The National Animal Supplement Council addresses regulatory confusion in the pet treat category through established compliance framework.
Read article at petfoodindustry.com
Pet supplement innovation driven by science, wellness trends
Trending ingredients, delivery formats and growing regulatory pressure shape how brands develop pet supplements.
Read article at petfoodindustry.com
Compliance as a competitive edge for pet supplement, treat companies
Companies that build proactive regulatory frameworks are scaling faster, earning retailer trust and outpacing competitors that treat compliance as an afterthought.
Read article at petfoodindustry.com
Pet supplement market poised for double-digit growth
Experts point to humanization trends, e-commerce dominance and emerging ingredients as key forces shaping the category heading into 2026 and beyond.
Read article at petfoodindustry.com