Stay current in this fast-growing category with insight that keeps you informed and helps you move forward with confidence.
Brand insights from Petfood Industry
4 pet supplement consumer segments to watch
A new analysis from Nextin Research maps the pet supplement market into four behaviorally defined segments, offering brands a roadmap for targeting prospects and retaining current buyers.
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Quality systems in pet supplement manufacturing demand culture first
One pet supplement manufacturer explains how ingredient sourcing, traceability and a company-wide commitment to quality define responsible production.
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Emerging ingredients show promise for canine periodontal health
Two Tech Talk Stage presentations at Petfood Forum 2026 highlighted an enzyme-probiotic blend and oral probiotic solutions targeting oral health in dogs.
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Wellness trends driving innovation in pet supplement formulation
From biotics to adaptogens, pet supplement brands are embracing new ingredients and delivery formats to meet rising consumer demand for targeted animal wellness.
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Study: Botanical blend supports calm behavior in dogs
Cargill research finds a blend of fenugreek, milk thistle and purple passionflower supports calm, balanced behavior and doesn't dull the dog's personality.
Read article at petfoodindustry.com