Explore sustainable and healthy ingredients that keep your formulations profitable.
Brand Insights from WATT Global Media
Pet food ingredients and product innovation
Learn about the current state of pet food ingredients and product innovation, particularly the challenges and pitfalls inherent in “ingredient demonization.”
Read more at petfoodindustry.com
Functional pet food drivers: health, nutrition, science
A new study from Kerry shows half of North American pet owners surveyed are willing to pay more for pet foods with functional benefits, with the key to their willingness lying in a keen interest in health and nutrition.
Read more at petfoodindustry.com
The ongoing search for new pet food protein sources
As with human food, the pet food industry continues to seek alternative sources of protein to meet demand and address sustainability and other concerns.
Read more at petfoodindustry.com
Study shares pet owner perceptions of probiotics
The younger generation of pet owners tend to be more invested in their pet's health and well-being.
Read more at petfoodindustry.com
Amino acids: Building blocks or hazards?
Learn about amino acids, the "building blocks" of proteins, and when they can cross the threshold into regulatory hazard territory.
Read more at petfoodindustry.com