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PetMatrix SmartBones
SmartBones Twist dog chews are made with a no-rawhide formula using chicken and vegetables. Vitamin and mineral enriched, this chew is available in chicken and peanut butter recipes.
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Digital Edition
Read the February issue of Petfood Industry!
February 2021
- Feature
Make it simple, make it complex: the pet food dichotomy
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
- Feature
3 tips for sustainable pet food innovation
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.