In the February 2020 issue of Petfood Industry, learn about pet food supply chain risks, explore dietary factors related to canine dilated cardiomyopathy and discover how sustainability has grown in importance.
PetSmart Inc. has launched Good Natured, a new, philanthropic and natural dog and cat food brand available exclusively at the more than 1,400 PetSmart stores and online at petsmart.com. For every bag of food purchased, PetSmart will donate a meal to a pet in need through PetSmart Charities or PetSmart Charities Canada.
The dog food donations will benefit thousands of PetSmart’s shelter partners, freeing up the shelters’ precious funds for adoption and other life-saving programs. PetSmart expects donations from customer purchases of Good Natured products to reach 250,000 pounds of food – equivalent to 500,000 meals – in the first year of sales.
Good Natured is a value-priced, natural, wholesome pet food. It features quality, real ingredients, with meat as the first ingredient, and is free from corn, wheat, soy, artificial preservatives, colors or flavorings to keep pets healthy and strong. Dry and wet food options are available for cats and dogs.
The new brand is now available for purchase at PetSmart stores across the United States, Canada and Puerto Rico, as well as online at petsmart.com.