Location
Armitage Pet Care
Armitage House
Colwick Nottingham NG4 2BA
United Kingdom
Armitage Pet Care owns a range of brands in pet food and accessories. Its dog food label, Wafcol, specializes in manufacturing diet-sensitive food with minimal ingredients.
Milestones
2020 (October): Spectrum Brands acquires Armitage Pet Care.
Brands
Good Boy, Meowee!, Wildbird, Wafcol
Geographic markets served
Key product categories
Pet Bird Food Treats, Small Mammal Food Treats, Cat Treats Snacks, Dog Treats Snacks, Dry Dog Food
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2020
Name Value Annual Revenue 2020 $80,000,000
Popular Stories
Digital Edition
Read the January issue of Petfood Industry!
January 2021
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Leaning into the health and wellness of pets is a solid bet for the coming year, according to industry experts.
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