Armitage Pet Care

Contact Information


Armitage Pet Care
Armitage House
Colwick Nottingham NG4 2BA
United Kingdom
Armitage Pet Care owns a range of brands in pet food and accessories. Its dog food label, Wafcol, specializes in manufacturing diet-sensitive food with minimal ingredients.


2020 (October): Spectrum Brands acquires Armitage Pet Care.


Good Boy, Meowee!, Wildbird, Wafcol

Geographic markets served

Eastern Europe, Western Europe

Key product categories

Pet Bird Food Treats, Small Mammal Food Treats, Cat Treats Snacks, Dog Treats Snacks, Dry Dog Food

  • 2021
    Name Value
    Annual Revenue 2021 $77,210,000
    Production Plants 2021 1
    Total facilities 2021 1
    Employees 2021 4
  • 2020
    Name Value
    Annual Revenue 2020 $80,000,000
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