Location
Armitage Pet Care
Armitage House
Colwick Nottingham NG4 2BA
United Kingdom
Armitage Pet Care owns a range of brands in pet food and accessories. Its dog food label, Wafcol, specializes in manufacturing diet-sensitive food with minimal ingredients.
Milestones
2020 (October): Spectrum Brands acquires Armitage Pet Care.
Brands
Good Boy, Meowee!, Wildbird, Wafcol
Geographic markets served
Eastern Europe, Western Europe
Key product categories
Pet Bird Food Treats, Small Mammal Food Treats, Cat Treats Snacks, Dog Treats Snacks, Dry Dog Food
Popular Stories
Digital Edition
Feature
Pet food safety is top-of-mind all along the production line, and everything from the ingredients to the equipment must offer solutions.
Feature
Many hours, efforts, dollars and brainpower go into pet food companies’ and regulatory bodies’ efforts to ensure that products on the market are safe and healthy for pets.