Location
Armitage Pet Care
Armitage House
Colwick Nottingham NG4 2BA
United Kingdom
Armitage Pet Care owns a range of brands in pet food and accessories. Its dog food label, Wafcol, specializes in manufacturing diet-sensitive food with minimal ingredients.
Milestones
2020 (October): Spectrum Brands acquires Armitage Pet Care.
Brands
Good Boy, Meowee!, Wildbird, Wafcol
Geographic markets served
Eastern Europe, Western Europe
Key product categories
Pet Bird Food Treats, Small Mammal Food Treats, Cat Treats Snacks, Dog Treats Snacks, Dry Dog Food
Popular Stories
Digital Edition
Read the August issue of Petfood Industry!
August 2022
Feature
For several years, the pet food industry has celebrated the market’s growth outpacing that of many other consumer goods categories, even during the pandemic.
Feature
With both form and function, toppers are becoming a go-to for pet owners looking to jazz up their pets’ bowls.