Location
Best VPG Holding
Birkegaardsvej 1
Hasselager 8361
Denmark
Best VPG Holding is the parent company of Best Friends Oy, a pet food manufacturer based in Denmark, and Vital Petfood Group, which is mainly a private label manufacturer of pet foods for dogs, cats, small mammals and birds, with also a few house brands.
Milestones
Brands
Go Care, Go Care Royal, Techni-Cal, Best Friend, Bilanx, Bones, Denticks, Festival, Natural Bites, Well Done, Racinel
Geographic markets served
Key product categories
Pet Bird Food Treats, Small Mammal Food Treats, Dog Treats Snacks, Dry Cat Food, Dry Dog Food
Popular Stories
Digital Edition
Read the August issue of Petfood Industry!
August 2022
Feature
For several years, the pet food industry has celebrated the market’s growth outpacing that of many other consumer goods categories, even during the pandemic.
Feature
With both form and function, toppers are becoming a go-to for pet owners looking to jazz up their pets’ bowls.