Location
Best VPG Holding
Birkegaardsvej 1
Hasselager 8361
Denmark
Best VPG Holding is the parent company of Best Friends Oy, a pet food manufacturer based in Denmark, and Vital Petfood Group, which is mainly a private label manufacturer of pet foods for dogs, cats, small mammals and birds, with also a few house brands.
Milestones
Brands
Go Care, Go Care Royal, Techni-Cal, Best Friend, Bilanx, Bones, Denticks, Festival, Natural Bites, Well Done, Racinel
Geographic markets served
Key product categories
Pet Bird Food Treats, Small Mammal Food Treats, Dog Treats Snacks, Dry Cat Food, Dry Dog Food
Popular Stories
Digital Edition
Feature
The options for plant-based proteins in pet food are expanding all the time.
READ MORE in Petfood Industry magazine
Feature
Despite the pandemic and economic turmoil, pet food saw healthy sales increases in 2020, as did market leaders.