Ann ReusAnn Reus is a senior reporter at WATT Global Media who covers the animal feed and nutrition industries.From the Author - Page 2Market Trends and ReportsFocus on health, wellness influencing pet food spendingWhile the COVID-19 pandemic has not sparked new trends in pet ownership and product purchases, it accelerated trends that were already in place, according to David Sprinkle, research director at Packaged Facts.Pet Food Market4 ways pet food companies can foster innovationSpeaking at Petfood Essentials, former Google executive Steve Lerch explains the four principles companies must follow to encourage employees to voice their ideas.Pet Food MarketGood consumer marketing is like datingGood consumer marketing is a lot like dating, according to Michael Johnson, CEO of brand strategy firm Finn Cady, who spoke at Petfood Forum 2021.Pet Food SafetyKey aspects of FSMA for pet food facilitiesThe Food Safety Modernization Act (FSMA) established a lot of rules and regulations for pet food manufacturers, but some requirements remain vague.Nutrition10 reasons to consider postbiotics in pet foodPet food manufacturers should consider yeast-derived postbiotics for their pet food, treat and supplement products.Pet Food MarketHow can science, marketing co-exist in pet food?Can science and marketing both win in the pet food industry? Five industry experts tackled this topic during the panel discussion, “Science vs. marketing: What’s driving pet food product development?” during Petfood Forum 2019 in Kansas City, Missouri, last week.Pet Food NewsVeterinarians have ‘trump card’ for next pet food trendWhile the veterinarian pet food channel is losing market share because of the loss of pet medications sales, it has the chance to stay competitive by redefining itself.Pet Food MarketPet owners purchase products, services from multiple channelsWhile most consumers who purchase pet products or services are buying at least some of them online, the internet has not divided the industry into e-commerce vs. brick and mortar store sales, according to David Sprinkle, publisher and research director at Packaged Facts.Pet Food NewsMeasuring cats’ food enjoyment can augment consumption dataBecause pet parents see feeding as a time to enrich the bond with their cats, measuring a cat’s enjoyment of food and treats can enhance that bond, according to Susan Jojola, Ph.D., manager of applied behavior research at AFB International.Pet Food News3 ways the pet food industry can nurture human-animal bondKaty Nelson, veterinarian and host and executive producer of “The Pet Show with Dr. Katy,” challenged attendees at Petfood Forum 2019 to three ways they can help strengthen the human-animal bond while improving the health status and lives of pets.Pet Food NewsHow to build a better relationship with your color supplierPet food manufacturers can do several things to improve their working relationships with their color supplier, according to Katie Rountree of DDW - The Colour House, who spoke Tuesday at Petfood Forum’s Tech Talks in Kansas City, Missouri.Pet Food Market‘Connected consumers’ changing customer journeyThere are 3.6 billion “connected consumers” online, according to Larine Urbina, vice president of communications at Tetra Pak, and those connected consumers are changing the customer journey.Previous PagePage 2 of 3Next Page
