Debbie Phillips-DonaldsonDebbie Phillips-Donaldson is editor-in-chief of Petfood Industry magazine and Petfood Forum.From the Author - Page 40Pet Food IngredientsHigh-protein pet food: popular ingredient has challengesHigh protein pet food continues to be a strong trend, but it may not be sustainable, and we don’t know the long-term effects on dog or cat health.Pet Food MarketPet food transparency: telling stories to reach consumersTo achieve transparency, pet food companies and industry organizations are learning to tell stories that may better resonate with consumers.Pet Food MarketPet food acquisitions heating up and expanding in scopeTo date this year alone, 31 pet food deals have taken place, including ones involving human food companies, pet food suppliers and other types of players.Pet Food MarketHow can your pet food brand win in the Amazon-Chewy war?Successfully advertising and selling your pet food on Amazon or Chewy means different tactics for each site — and don’t overlook independent pet retailers.Market Trends and ReportsExperts address Chinese pet food market, new regulationsPet food experts will cover the growing Chinese pet food market, new regulations, safety, key ingredients and ingredient claims at Petfood Forum China 2018.Pet Food MarketPet food’s China dilemma: challenges outweigh potential?This rapidly growing pet food market offers great opportunity, but can outside companies overcome the many challenges to selling their pet foods in China?Pet Food MarketHow to target the most connected pet food consumersKnown as generation C or super leaders, these consumers are constantly online and on social media, interacting with brands and sharing their experiences.Pet Food MarketPet food protein: How much is too much?The pet food trend of high protein levels may not be sustainable, and research is lacking on the long-term effects on dog and cat health.Pet Food MarketPet food trends at Interzoo center on sustainabilityPet food companies exhibiting at Interzoo promoted ingredients and their sourcing, processing methods, packaging and other sustainability efforts.Pet Food MarketPet food experts: How to be transparent with consumersConnecting with pet owners via social media, promoting pet foods’ nutritional value and having a shorter ingredients list are ways to be more transparent.Pet Food MarketPet food and human food: the perfect business marriage?Pet food companies are attracting the human food industry thanks to the pet food market’s continued growth and strength in certain retail channels.Pet Food MarketAmazon takes pet food market head on, launching own lineThe launch of Amazon’s own dog food brand seems to be just the next step in the e-commerce giant’s outsize influence and designs on the pet food market.Previous PagePage 40 of 81Next Page
