Debbie Phillips-DonaldsonDebbie Phillips-Donaldson is editor-in-chief of Petfood Industry magazine and Petfood Forum.From the Author - Page 46NutritionPet food industry cooperation key to consumer outreachTo better reach pet owners about pet food and pet nutrition, the industry needs to first improve communication and education within its own ranks.Pet Food MarketAmazon: the 800-pound pet food gorilla (or guerrilla?)Is this level of competition for pet food sales, spurred by the ecommerce giant’s pricing strategies, the best for consumers or the market long term?Market Trends and ReportsPetfood Forum 2017 by the numbersPet food company executives and other experts shared numerous pet food insights and data points with more than 2,700 professionals from over 30 countries.Pet Food MarketUS pet food spending and pet ownership in growth modeRecord numbers for pet ownership, pet food and pet care spending – and especially average spending on cat food and treats – spell good news for the US.Pet Food IngredientsFor pet food ingredient education, start with retailersPet retailers, like pet owners, may tend to believe common pet food ingredient myths, so educating retailers may help with consumer education, too.Pet Food MarketAir-dried, baked pet food highlighted at Global Pet ExpoBesides alternative pet food formats, trends at Global Pet Expo included cause-related claims and certifications, plus a continued focus on cats.Pet Food MarketTracking 5 pet food trends at Global Pet ExpoWe can expect lots of new dog treats and natural and grain-free pet food claims. What other pet food trends will continue or emerge?Pet Food MarketWhy consumers think so many pet food ingredients are badThe ongoing consumer desire for clean pet food labels and ‘free from’ claims often results from rampant online misinformation about pet food ingredients.Pet Food MarketOnline pet food sales poised for significant growth?Online sales of dog and cat food are already increasing 15 percent a year in the US and may reach 5 percent of the total US pet food market in 2017.Pet Food MarketPet parents look beyond natural with pet food purchasesPet owners demand more specific pet food features and claims, certification of pet food ingredients and transparency from pet food companies.Pet Food MarketNew pet food products focus on health, human food trendsMore than 80 percent of new pet food products launched globally carry some sort of health-related label claim, according to a new report from Innova.Pet Food MarketPet food nutrition: protein hype and digestibilityRecent pet food research and analysis highlight several myths about protein in pet food that many consumers believe and some companies perpetuate.Previous PagePage 46 of 81Next Page
