Debbie Phillips-DonaldsonDebbie Phillips-Donaldson is editor-in-chief of Petfood Industry magazine and Petfood Forum.From the Author - Page 50Pet Food IngredientsSuperfoods: Pet food tracks another food super trendPet food and human food consumers are clamoring for superfoods, despite the lack of official definition, regulation or in-depth research backing them.Pet Food MarketPet food label claims: science vs. naturePet food manufacturers need to explain exactly what claims like ‘scientifically formulated’ and ‘natural’ mean, to attract pet owners and not confuse them.Pet Food MarketUS pet food spending driven by higher-income pet ownersWhile pet parents with higher incomes spent more on pet food in 2015, the good news is that all income groups over US$30,000 showed increased spending.Pet Food MarketTop 5 pet food trends from Petfood Forum 2016Topics on the minds of the 2,500 pet food professionals at Petfood Forum included novel protein, sustainability, transparency and freeze-dried pet food.Pet Food MarketUS pet food retail scene: changing channels?The US pet specialty and mass market channels account for the majority of pet food sales, with online growing—and premium sales possibly leveling off.Pet Food MarketUS pet food sales bank on power of top global playersTop pet food companies in the US contributed strong product development and market presence, helping US pet food account for 34% of global sales.Pet Food MarketSoutheast Asia pet food market shows strong growthPet food sales are increasing at double digits, and with a low penetration rate for commercial pet food, these countries present a significant opportunity.Pet Food MarketPet food trends report from Global Pet ExpoNew pet food products included small meals in trays for cats and dogs, goat meat as a new protein, hemp in pet treats and lots of new cat foods.Pet Food MarketStudy: non-GMO, natural pet food claims have most appealThe pet food claims that resonate with pet owners may hold keys for pet food product developers looking for the next new, innovative concepts.Pet Food MarketDoes future of pet food market belong to Millennials?US pet owners age 18- to 34 years old now number 43 million, about one in three of all US pet owners, and they spent US$10.6 billion on their pets in 2014.Pet Food MarketData: pet parenting in the US is a lifetime commitmentGood news for the pet food and pet product industries: Even into their senior years, US pet owners continue to buy for their pets at relatively high levels.Pet Food Market9 pet food trends to look for at Global Pet ExpoFrom new pet food formats to more cat products to greater transparency to entertaining marketing, which pet food trends will dominate this year’s show?Previous PagePage 50 of 80Next Page