Bryan JaffeBryan Jaffe is the senior vice president for Cascadia Capital.From the AuthorMarket Trends and ReportsPetfood market: one size no longer fits allThe private equity community has developed a modest fascination with the pet industry over the past five years. Interest has accelerated markedly since 2007, as evidenced by deal volume. Notably, deal volume grew from 2009–2010 in contrast to the broader consumer marketplace which contracted. 2011 is off to a strong start for the industry, with five announced deals in January to-date.Page 1 of 1