Melissa Brookshire, DVMBrookshire is the founder of North River Enterprises, a consulting firm specializing in consumer support services for the pet food industry.From the AuthorPet Food MarketMillennials: the ultimate pet food game changersMillennials want pet food transparency, sustainability, online shopping convenience and the recognition that pets are their children.Pet Food MarketEverything I read about pet food online isn’t true, but …How should pet food companies respond to negative and possibly inaccurate online reviews of their products? Personalized customer support may help.Pet Food MarketSimple, clean pet food labels: altering the discussionWhile a clean label may be unrealistic for most commercial pet foods, it offers an opportunity to meet consumer demand for transparency.Pet Food MarketClean label in pet food—is achieving it possible?Transparency is critical in the feeding of humans and pets, and the clean label movement is one tool industry is embracing to satisfy consumer needs.Pet Food MarketHomemade dog food – is it really that hard?For the pet owner who wants a true home-cooked pet food option, some companies are stepping up to fill that space.Pet Food MarketThe pet food customer is always right. Really?Acquiring new customers is more expensive than retaining existing ones, so make sure your team members know how to keep your pet food customers happy.Pet Food MarketMarketing claims for the natural pet food categoryBut my pet food really is low in carbs. Why can’t my pet food packaging say low-carb?Pet Food MarketGMO: friend or foe for pet food?Foods sold in the US for human consumption are not required to be labeled as containing genetically engineered components. Neither are pet foods.Pet Food MarketGlycemic index: has pet food humanization gone too far?Maybe a new, pet-specific GI will evolve from recent research and allow pet food manufacturers to be on the cutting edge of this nutritional concept.Pet Food MarketWhat did you change in this pet food?Educating your pet food customer support team to handle inquiries about food allergies is particularly important during seasonal transitions.Pet Food MarketTo fish or not to fish? That is the question for pet foodTo help their products stand out on retail shelves, pet food manufacturers are continually using new fish species in formulations, but is that sustainable?Pet Food MarketAre you ready to greet the FDA pet food safety inspector?Consumers can easily report a possible pet food safety issue directly to FDA. If that happens with your product, you are likely to hear from the agency.Page 1 of 2Next Page
