Marcel BlokMarcel Blok is the owner of Change Stranamics BVFrom the Author - Page 2Pet Food MarketPetfood product development and its strategic choicesStrategic inputs to structured petfood product development can include many factors: markets, trends, technologies, ingredients and sustainability.Pet Food MarketPetfood product development and the relevance of psychological leadershipA petfood company demonstrating psychological leadership is seen to be in the vanguard of developments in the industry.Pet Food MarketPetfood product development and a change of focusUsing a structured petfood product development approach might mean starting with the question, what is new? For the industry, for our market, for us?Pet Food MarketStructured petfood product development as a strategic issueThe second of a series of conversations held at the fictional Feed Your Pet Inc. discusses how to reduce failure rate for new petfood products.Pet Food MarketHow to stand out in a crowded petfood marketIs petfood about marketing or nutrition? This series of conversations held at the fictional Feed Your Pet Inc. attempts to answer that questionPet Food MarketBut it’s just marketing, isn’t it?Marketers play a huge role in petfood communication; they may cross a line when implying inferiority of other products without proving their own superioritySafety & QualityExporting to Europe?Viewpoints from two consultants based in the EUPrevious PagePage 2 of 2