Latest News: Page 82

Pet Food Marketing and Branding

WHISKAS launches Purradise campaign celebrating cat happiness

The new campaign highlights feline satisfaction with interactive experiences and a personality quiz for cat owners.

Purradise is a global campaign, launching first across European markets including the UK, France, Germany, Italy and Poland in January 2025.

Brand Insights

Plasma: A Multi-Faceted Ingredient Supporting Health, Formula Functionality, and Nutrition in Pet Food

APC Inc

Discover how plasma protein supports pet health, boosts palatability, and improves pet food functionality and processing performance in modern formulations.

Plasma: A Multi-Faceted Ingredient Supporting Health, Formula Functionality, and Nutrition in Pet Food

Hill's Pet Nutrition unveils microbiome innovations at VMX

Hill’s highlights new pet nutrition advancements and microbiome science at the latest veterinary industry’s education conference.

Many of the new and enhanced Hill’s Prescription Diet products launching in 2025 feature ActivBiome+ technology.

Veterinary Formula aids pets affected by wildfires with non-profit partnerships

The company has partnered with three non-profit organizations to provide crucial relief and aid to animals in need.

Pet Food Regulations

Policy experts tackle safety plans, regulatory pathways at AFIA Pet Food Conference

AFIA’s Leah Wilkinson and AAFCO’s Austin Therrell updated attendees on the latest happenings with pet food safety plans and the new animal food ingredient approval processes.

Austin Therrell, executive director of the Association of American Feed Control Officials, updates Pet Food Conference attendees on the new ingredient approval pathway from AAFCO-KSU.

AFIA Pet Food Conference highlights trends, regulations and research

Held in Atlanta during the International Production & Processing Expo, the annual conference drew 500 attendees.

The 2025 AFIA Pet Food Conference brought together 500 industry professionals to discuss trends, research and regulatory updates.

Sustainable Dog and Cat Food

Avoid 12 greenwashing terms in pet food marketing, use certifications

By using certification systems and avoiding greenwashing, the pet food industry can build credibility among pet owners who increasingly demand that companies consider their actions' environmental and social ramifications.

Dall·e 2025 01 29 16 22 07 A Nostalgic Watercolor Painting Of A Humanoid Cat And A Humanoid Dog In A Classic Americana Setting The Cat, Dressed Like Tom Sawyer In Old Fashioned

AFIA honors Altom with 2025 Friend of Pet Food Award

The AFIA recognized Eric Altom, Ph.D., for his active involvement and dedication to mentoring students and young professionals in the pet food industry.

Jessica Starkey, Ph.D., and Charles Starkey, Ph.D. (right) presented AFIA's 2025 Friend of Pet Food Award to Eric Altom, Ph.D. (center).

Dog and Cat Food Nutrition

2 opportunities for health and wellness pet food

Pet food remains central to pet owners’ health and wellness strategies, with consumers favoring functional, condition-specific and science-backed formulations.

Dall·e 2024 05 17 09 58 26 A Dramatic Scene From The Training Montage Of An Action Hero In An 80s Movie The Hero Is An Anthropomorphic Cat Wearing A Red Headband, Lifting Weigh

Kradle secures $4M investment to expand pet supplement offerings

Funding will help the pet wellness brand grow its product line and distribution network.

Pet Food Marketing and Branding

Eukanuba, Katie Couric highlight service dogs in Canine Companions' 50th year

Partnership celebrates the life-changing impact of service dogs for people with disabilities.

The 'Unleashed with Katie Couric' series will feature a retired Army Colonel who became the first military amputee to return to combat, and his journey of healing with his Canine Companions service dog.

Coperion to streamline US operations

Coperion will relocate its North American operations in Salina, Kansas, U.S., to its facilities in Whitewater, Wisconsin; Sabetha, Kansas; and Kansas City, Missouri.

Alphia names vice president of operations

Cody Risner will join this co-manufacturer's leadership team.

Cody Risner, vice president of operations, Alphia

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