Petbuddy Group (PBG), a premium pet care company based in Stockholm, Sweden, has named Paul van der Raad as its new CEO, effective January 1, 2025.
With nearly three decades of experience in the global pet industry, van der Raad will lead the company into its next phase, focusing on innovation, sustainability and expanding market reach.
“I look forward to working closely with the PBG team and trusted business partners to drive meaningful growth and further our shared commitment to responsible pet care," he said in a statement. "I am thrilled to embrace their mission: 'We build sustainable pet brands that do good for pets, pet parents, and the planet.'"
Most recently, van der Raad served as the global director of New Business Development at Protix, an insect protein ingredient company, and previously as CEO of two Danish companies, Henne Pet Food and Vital Petfood Group.
With a strong market presence across the UK, Nordics and the EU, PBG operates as a consortium of premium, sustainable pet food brands, offering high-quality, natural pet food and supplements through brands like Buddy, Nutrolin, WAP Dog Care, and MediPaws. The company focuses on direct-to-consumer sales and recently acquired Thrive Pet Foods in June to expand its portfolio further.
