PetAg, a pet nutrition company with nearly 100 years in the industry, announced an expanded distribution partnership with Tractor Supply Co. that will increase the retailer's availability of PetAg's functional wellness and life-stage nutrition products.
Building on a decade-long partnership, the expansion brings PetAg's recently launched Dyne Soft Chews and five additional Esbilac nutrition products to Tractor Supply shelves starting this month. The company said the expanded assortment is intended to strengthen the retailer's dog wellness category and meet consumer demand for supplements and specialized nutrition.
"We're proud to continue growing our longstanding relationship with Tractor Supply Co. and expand access to PetAg's nutrition and wellness portfolio," said Jonathan Ochoa, vice president of marketing at PetAg. "By bringing more of our solutions to Tractor Supply customers, we're making it easier for pet parents to support their dogs' health from puppyhood through healthy aging."
PetAg developed the Dyne Soft Chews lineup with veterinarians. It includes four formulas:
- Dyne Joint Health & Mobility: Joint support featuring UC-II undenatured type II collagen, green-lipped mussel and sodium hyaluronate intended to help maintain mobility, flexibility and joint comfort.
- Dyne Calming: A melatonin-free, non-sedative formula for emotional balance and relaxation using ingredients including L-Tryptophan, L-Theanine Suntheanine, KSM-66 Ashwagandha, valerian root and Bifidobacterium longum.
- Dyne Digestion & Immune Support: A five-in-one gut and immune formula featuring prebiotics, probiotics, postbiotics, colostrum and digestive enzymes.
- Dyne Endurance & Vitality: Formulated with L-Carnitine Carniking, Astaxanthin AstaReal and omega-3s to support stamina, muscle function and vitality.
As part of the rollout, Dyne Joint Health & Mobility and Dyne Digestion & Immune Support will be available in more than 2,000 Tractor Supply stores, while Dyne Calming and Dyne Endurance & Vitality will be available in more than 1,100 locations.
Tractor Supply is also broadening its Esbilac portfolio with five additional products:
- Esbilac Healthy Development Powder
- Esbilac Powder
- Goat's Milk Esbilac Powder
- Esbilac Healthy Aging Powder
- Esbilac Ready-to-Feed Liquid
The new PetAg assortment is rolling out to Tractor Supply stores nationwide this month.
