Pet Food News: Page 449

Petcurean sponsors film featuring dogs, cats at Tribeca Film Festival

Canadian petfood brand Petcurean commissioned director, Keith Hopkin, to create a film featuring dogs and cats for Tribeca Film Festival in New York, USA. Scenes within the film, shot in upstate New York and Southern California, USA, feature dogs and cats running through snow-covered farm fields and trails, swimming and diving into pools, playing and chasing birds.

Brand Insights

Pet Food Manufacturer Thinks Outside the Box with EDL’s Double Tight Wrap Machine

EDL, as Massman Company

EDL Double Tight Wrap shrink wrapping machines use two perpendicular bands of LDPE film to tightly unitize and totally enclose a product or collation.

Pet Food Manufacturer Thinks Outside the Box with EDL’s Double Tight Wrap Machine

H.H. Backer renames fall pet industry show as Total Pet Expo

Trade show organizer H.H. Backer Associates announced several changes to its annual autumn pet industry show in Chicago. Backer says the show will have new attractions, a fresh graphic look and a new name, Backer's Total Pet Expo.

Mars Veterinary develops at-home dog breed identification kit

Mars Veterinary, which specializes in pet care and canine genetic breed identification, has developed a 3-in-1 do-it-yourself dog DNA test that allows owners to identify the breeds that make up their mixed-breed dog. The Wisdom Panel 2.0 from Mars Veterinary tests for more than 200 dog breeds and varieties, including all American Kennel Club registered breeds.

Alltech Analytical Services Laboratory analyzes 1,000th feed sample

The Analytical Services Laboratory powered by Alltech, established in September 2012, recently processed their 1,000th feed sample. The lab, which utilizes LC-MS/MS analytical technology, has allowed Alltech to gain valuable insights into mycotoxin levels and trends globally.

IBISWorld offers report on UK petfood stores, garden supply market

The UK garden supply and petfood stores industry has faced a number of factors over the past five years that caused the industry's revenue to fall, according to IBISWorld's research report. The report says sustained recessionary economic conditions have led to a significant decrease in disposable income for consumers, who subsequently reduced discretionary purchases.

Registration opens for Petfood Forum China 2013

Registration is now available for Petfood Forum China 2013, scheduled for August 23 at the Shanghai World Expo Exhibition and Conference Center. Participants who register by June 15 will save more than 15%.

SuperZoo University to feature animal wellness, business development, technology courses

SuperZoo, the national show for pet retailers, will take place July 23-25 in Las Vegas, Nevada, USA, offering a number of resources for companies, including an enhanced SuperZoo University. SuperZoo University is an educational program for pet retailers, which offers seminars on marketing trends and technologies, animal wellness education, hands-on grooming demonstrations and more.

Iams petfood brand campaign reminds owners that pets aren't vegetarians

Petfood company Procter & Gamble recently relaunched its Iams ProActive Health premium dry dog and cat food brands. This includes "new marketing messages that remind pet owners that their dogs and cats are not vegetarians," according to Jon Moeller, chief financial officer of P&G.

Purina ONE dog food, Dognition to study canine intelligence

Purina ONE brand dog food is working with Dognition, the science-based service that enhances relationships between dogs and their owners, to share the Dognition Experience with Purina customers, contribute to canine research and develop educational content. The Dognition Experience includes a range of services and benefits for dog owners, including a series of interactive games to play with their dogs, each designed to assess key dimensions of intelligence: empathy, communication, cunning, memory and reasoning.

FDA budget increase proposed for implementation of FSMA

President Barack Obama has requested US$4.7 billion for the US Food and Drug Administration's budget for implementing and managing the Food Safety Modernization Act. The request in his fiscal 2014 budget is an increase of US$295.8 million from FDA's 2012 budget.

Aflatoxin a concern for petfood industry in summer, experts say

Grain experts say a toxic mold residue that attacked the 2012 US corn crop may become even more problematic this summer and fall as farmers blend off tainted corn supplies from storage. This is a concern in the petfood industry as manufacturers work to avoid contamination in their final products and minimize petfood recalls due to aflatoxin.

Pet owners' spending on cat, dog food up 62 percent since 2001, report says

Since 2001, pet owners' spending on dog and cat food has grown 62 percent to a record US$19 billion in 2012, according to a report. Euromonitor International estimated petfood spending at US$12.41 billion in 2000, measured in current prices, and says spending grew even in the recession to US$17.7 billion in 2008 and US$18.5 billion in 2009.

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