Pet Food News: Page 546
Brand Insights
EDL, as Massman Company
Eco-dogs.com has officially opened its web-based storefront, according to co-founder Marion Elledge, who said that "the goals of eco-dogs.com are to introduce pet owners to natural, organic, eco-friendly products available on the market today, provide insight into how they can support a more sustainable environment by using these products and offer holistic, grain-free, gluten-free food and treats that are a much healthier choice than those carried in your local grocer." Initial items listed in the web store include pet products like Cycle Dog, Ecollargy, Wagging Green, and Earth Dog collars and leashes, which are made of organic materials such as soy, hemp, 100% cotton, 100% wool and bamboo. According to research carried out in collaboration with Professor Steve Simpson at the School of Biological Sciences, University of Sydney, Australia, and Professor David Raubenheimer at the Institute of Natural Sciences, Massey University, New Zealand, healthy pet cats regulate their protein, fat and carbohydrate intake to mimic the types of food they would eat in the wild. The research, carried out over a two-year period at the Waltham, demonstrated that cats have an intake target that equates to approximately 52% of their daily calorie intake from protein, 36% from fat and 12% from carbohydrate.