Pet Food News: Page 548

Market Trends and Reports

The Nutro Co. donates one million cat meals to the Petco Foundation

In February, the Nutro Co. donated more than one million meals of its Natural Choice cat food to the Petco Foundation's petfood bank program via collection bins in Petco stores nationwide. "It's important to the Nutro Co. to give back and support a healthy lifestyle for all pets, which starts with a well-balanced diet," said Kent Cunningham, vice president of marketing.

Brand Insights

Simplify Pet Food Labeling: Strategies for Navigating Global Regulations

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Learn how regulatory complexity is impacting the pet food industry and how brands will meet the challenge using the right digital tools

Simplify Pet Food Labeling: Strategies for Navigating Global Regulations

New US food safety bill means changes for importers

The US Food and Drug Administration Food Safety Modernization Act, signed into law on Jan. 4, will have a significant impact on food importers, who will need to focus on things like foreign supplier verification programs, certifications and inspections to comply with the new rules. Regulations will require each importer to have a program to ensure that food produced outside the US is subject to procedures that provide the same level of public health protection as is required of producers in the US.

'Prey model' pet diet sparks illegal online wild game business

The "prey diet," which involves feeding animals raw game similar to what they would hunt in the wild, has jump-started an illegal wild game-selling business on the Internet, according to Florida officials quoted in a USA Today article. According to wildlife investigators, people caught selling raw meat without a permit face up to five years in jail and a US$5,000 fine.

Normerica offers natural petfood products for dogs, cats

Normerica Inc. offers a complete line of natural petfood products, for cats and dogs, made with environmentally friendly packaging and manufacturing processes. Normerica sells products from VitaLife, which produces dog treats and other natural petfood products.

Preservative TBHQ may present hazards in petfood

Tertiary butylhydroquinone, TBHQ, is a chemical preservative used in food and petfood to delay the onset of rancidness and greatly extend the storage life of foods. According to an article by Shona Botes on NaturalNews.com, the Food and Drug Administration allows amounts of up to 0.02% of the total oils in food to be TBHQ, but consuming high doses (between 1 and 4 grams) can cause nausea, delirium, collapse, tinnitus and vomiting.

Euromonitor report 'Other Pet Food - Japan' available

Euromonitor's latest report, "Other Pet Food – Japan," which focuses on the food of pets suited to the close living conditions in the country, is now available. Animals such as birds, rabbits, fish and shrimp are covered.

Market Trends and Reports

Petfood maker Freshpet selects Darling as agency of record

Petfood maker Freshpet selected Darling Agency of New York, USA, as its first agency of record. Freshpet previously handled advertising in-house on a project basis, but will now dedicate a US$16 million budget toward television, print, digital and outdoor advertising.

Honest Kitchen re-launching trial-size packaging

The Honest Kitchen has re-designed the packaging for its trial size boxes of food to replicate the full-size, eco-friendly boxes for which the company is known. “The size and dimensions of our new trial sizes have been designed with the canned-food customer in mind,” said company founder Lucy Postins.

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Market Trends and Reports

Nature's Logic donates over US$50,000 in petfood to animal non-profits

Nature’s Logic announced the company donated more than US$50,000 worth of free petfood to non-profit organizations dedicated to the health and welfare of animals in the past three years. “We believe that all pets deserve the best, including those not yet lucky enough to be in a forever home with a loving family,” said Scott Freeman, owner of Nature’s Logic.

Del Monte to name Vestar's Neil Harrison as interim chief executive

Del Monte Foods Co. will name Neil Harrison of Vestar Capital as interim chief executive upon the expected closing of the company's US$4 billion acquisition by a group of private equity firms, The Wall Street Journal reported. The petfood maker's acquisition by Kohlberg Kravis & Roberts Co., Vestar Capital Partners and Centerview Partners will likely close in March, a deal worth US$19 per share including US$1.3 billion in assumed debt, according to The Wall Street Journal's report.

Xylitol poses expanding risk to dogs as more products take out sugar

The popular sugar substitute xylitol has always posed a deadly threat to dogs, but that threat is expanding as xylitol finds its way into vitamins and commonly prescribed drugs that used to be safe for canines—and now aren't. According to veterinarian Patty Khuly, DVM, this expansion poses a risk that veterinarians, their pharmacists and their clients must all be aware of.

Procter & Gamble to air 'Extraordinary Dogs' television series in US

Procter & Gamble will air a 13-episode series called “Eukanuba Extraordinary Dogs," scheduled to premier in the first quarter of 2011. The series of 30-minute episodes aims to show what extraordinary and challenging creatures dogs are, according to the company.

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