News & Newsletters: Page 675

Wholistic Pet Organics adds Green Lipped Mussel to select dog supplements

Wholistic Pet Organics announced the addition of Green Lipped Mussel (GLM) to select formulas of its all-natural supplements for canines. This ingredient will now be included in its Run Free and Canine Complete +Joint Mobility products.

Brand Insights

Simplify Pet Food Labeling: Strategies for Navigating Global Regulations

Esko

Learn how regulatory complexity is impacting the pet food industry and how brands will meet the challenge using the right digital tools

Simplify Pet Food Labeling: Strategies for Navigating Global Regulations

Blue Dog Bakery launches second year of Pet Treat Pantry

Blue Dog Bakery launched its second year of Pet Treat Pantry, a partnership between the Seattle, Washington, USA-based natural dog treat company and select food banks in Washington, Oregon, Arizona, North Carolina and New Jersey. The partnership provides healthy treats to the dogs of food bank clients.

Hound and Gatos Pet Food Company offers info for October’s National Pet Wellness month

October is National Pet Wellness month, an educational campaign sponsored by the American Veterinary Medical Association and Fort Dodge Animal Health, which encourages pet owners to learn more about the proper diet for their pet. Annual checkups, exercise and training, and perhaps most importantly, petfood are critical for a pet’s health, says Hound and Gatos Pet Food Corporation, which is offering five facts consumers may not know about petfood.

Market Trends and Reports

Whole Foods Markets launches Whole Paws petfood products line

Whole Foods Market is introducing Whole Paws, a new line of premium-value petfood comprised of 24 products for dogs and cats. The Whole Paws line includes a range of items, such as grain-free adult dog food and training treats, indoor cat formula and litter with baking soda.

Del Monte Foods to focus on Pet Products division, sell Consumer Products business

Del Monte Foods has reached an agreement to sell its Consumer Products business to Del Monte Pacific Limited for $1.675 billion to focus on its Pet Products division and ensure both segments are positioned for growth in their markets. Upon closing on the deal, Del Monte Foods will change its name to better reflect its new focus on the pet market.

Mars Poland invests in expansion of animal feed mill

Petfood maker Mars Poland will invest more than 250 million zł (US$80 million) in the expansion of its animal feed factory in Kożuszki Parcel, Poland. The decision to expand the animal feed mill was made to meet growing demand for prepared animal feeds in Poland and abroad.

Waltham nutrition symposium addresses health concerns shared by humans, pets

Attendees of the Waltham International Nutritional Sciences Symposium, held October 1-4 in Portland, Ore., learned about about the "link" between issues relating to what humans eat and concerns over what pets eat from Dr. Karyl Hurley, director of Global Scientific Affairs for Mars Petcare, which helped organize the event. The symposium drew food scientists from academia on both the human and animal side, veterinary nutritionists, representatives from petfood companies and leaders in veterinary medicine from 24 countries.

Pack Expo 2013 sets attendance, exhibitor records

Preliminary data from the recent PACK EXPO, held in Las Vegas, Nevada, USA, show an increase in attendance, number of exhibiting companies and net square footage for the packaging and processing technologies trade show, setting records for 2013. Attendance to the 2013 show, held September 23-25, increased 7.4 percent with 27,759 attendees; the number of exhibiting companies increased by 15.5 percent with 1,788; and net square footage went up 14.7 percent with 722,437 net square feet compared to the 2011 show.

Petco launches new marketing campaign driven by pet humanization trend

Petco recently launched a US$10 million marketing campaign, as part of which the company changed its slogan to “The Power of Together” from “Where the Healthy Pets Go,” in hopes of capitalizing on the trend of pet humanization. "As a company, we were at a place where we really wanted to continue to evolve our brand beyond just products and services, to connect emotionally with our customers and their pets,” said Elisabeth Charles, chief marketing officer for Petco Animal Supplies.

Confusion on petfood coverage in proposal to label genetically modified foods

Advertisements for a proposal to label genetically modified foods in Washington, USA, are causing confusion over whether or not the initiative would cover petfood and meats for human consumption. The fight over the wording of the proposal comes after a measure known as Proposition 37 was defeated in California, USA, in 2012, which had similar wording and major companies funding both sides of the proposal.

Market Trends and Reports

Watch cat videos to donate cat food to shelters in 9Lives brand, ASPCA promotion

9Lives cat food brand and its spokescat, Morris, are supporting the American Society for the Prevention of Cruelty to Animals (ASPCA) to help cats most in need. The cat food brand will donate up to 1 million meals to shelters for the 9Lives Morris’ Rescue WatchSM campaign.

British Veterinary Association speaks out against new pet obesity research

New research recently reported in the Telegraph claims that many cats and dogs are becoming obese because of “comfort eating” to cope with “emotional distress.” However, the British Veterinary Association is speaking out against the research, claiming it reinforces the “mistaken view” that “giving extra food to your pets is a way of showing that you love them.”

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