News & Newsletters: Page 703

Market Trends and Reports

Lincoln Bark launches animated dog treat video on YouTube

Lincoln Bark recently launched the first animated product video on its YouTube channel, featuring the company's three main dog treats: Sweet Little Butterpups, Treat Smarts and Doggie Sprinkles. This one-and-a-half-minute video is the first in a series of clips that will soon be released, designed and animated by Lincoln Bark's in-house graphic design and animation departments.

Brand Insights

Pet Food Manufacturer Thinks Outside the Box with EDL’s Double Tight Wrap Machine

EDL, as Massman Company

EDL Double Tight Wrap shrink wrapping machines use two perpendicular bands of LDPE film to tightly unitize and totally enclose a product or collation.

Pet Food Manufacturer Thinks Outside the Box with EDL’s Double Tight Wrap Machine

Market Trends and Reports

Sheba cat food brand launches 'Feed your passion' campaign

Mars PetCare's Sheba cat food brand launched the "Sheba. Feed your passion." campaign featuring actress and cat lover, Eva Longoria. The campaign introduces the cat food brand to the US marketplace, featuring Longoria in TV, print and digital advertising; in-store and consumer promotions; public relations; and social media channels.

Extru-Tech completes first petfood extrusion safety validation study

Extru-Tech recently completed an industry-first scientific validation study proving the kill/lethality step of theextrusion process in its Level 2 Bio-Safety Extrusion lab in Manhattan, Kansas, USA. Extru-Tech’s scientific validation proved the petfood extrusion system as an effective control against Salmonella.

Petfood recall: Steve's Real Food Turducken Canine Diet – 8oz. Patties

Steve’s Real Food is recalling bags of Turducken Canine Diet – 8oz. Patties dog food products due to potential Salmonella contamination. The recalled Turducken Canine Diet – 8oz Patties come in a 5-pound bag, with lot #209-10-27-13 and an expiration date of October 27, 2013.

Dead dogs used as petfood fat, protein in Spain, reports say

A criminal gang in Spain reportedly used the bodies of dogs and other animals from animal sanctuaries, vets, zoos and farms to process as protein and fats that could be used in petfood and animal feed, according to laboratory tests of commercial petfood in Spain. In 2012, Spanish police discovered a warehouse containing 15 metric tons of dead, stray dogs in the town of As Neves, Galicia, as well as similar warehouses in Northern Spain.

Trouw Nutrition donates Kevlar vests to working K-9s

Each year, Trouw Nutrition, supplier of premix and specialty ingredients, gives back to companion animals for their hard work and dedication. Trouw's most recent donation was of 10 Kevlar vests to help protect working K-9s--dogs in the military, law enforcement and homeland security that are put in danger each day when doing their jobs.

Deputy Justin Biggs' German Shepherd, Boss, received a Kevlar vest donated by Trouw.

Market for other petfood in Belgium to grow 2 percent in 2012

The market for other petfood in Belgium is expected to increase by 2 percent during 2012 to EUR21 million (US$27.3 million), according to provisional estimates in Euromonitor International's Other Pet Food in Belgium report. The "small mammals" category of the other pets segment is currently experiencing the highest increase due to Belgian children's love for small animals.

APPA releases 2013-14 National Pet Owners Survey

The American Pet Products Association released the 2013-2014 National Pet Owners Survey, which found pet ownership in the United States is at a record. The survey indicated that pet ownership among all US households is 68 percent, an increase to 82.5 million pet-owning households in 2012.

Pet ownership rose to an all-time high of 68 percent of the US population in 2012.

Pet Food Safety

Alltech launches five-point Mycotoxin Management Program

Alltech has launched its five-point Mycotoxin Management Program. The Alltech five-point Mycotoxin Management Program is a multiple mycotoxin-control program for feedstuffs designed to reduce risk and improve safety, while ensuring mycotoxins do not pose a threat to the food chain.

Pet Food Recalls

United Pet Group recalls select bird food, bird supplement products

United Pet Group Inc. is recalling select bird food and bird nutritional supplement products that contain driedparsley flakes supplied by Specialty Commodities Inc., which initiated a recall of the parsley flakes due to potential Salmonella contamination. United Pet Group's recall affects a limited quantity of its Ultra Blend Gourmet Food for Parakeets products, ēCotrition Grains & Greens Nutritional Supplement for Parakeets,ēCotrition Grains & Greens Nutritional Supplement for Canaries and Finches, and ēCotrition Grains & Greens Nutritional Supplement for Cockatiels.

Produce Traceability Initiative to comment on FDA product tracing pilot report

The Produce Traceability Initiative, designed to help the produce industry maximize the effectiveness of current traceback procedures, is currently developing a response to the Institute of Food Technologists’ 10 recommendations released by the Food and Drug Administration in the document, entitled, Pilot Projects for Improving Product Tracing along the Food Supply System Final Report. The Produce Traceability Initiative and its four administering organizations (Canadian Produce Marketing Association, GS1 US, Produce Marketing Association and United Fresh Produce Association) will work to collect industry feedback and commentary on each of the 10 recommendations outlined in the report.

New tools help vets choose petfood, diet plan for pets

A new set of tools, called the Healthy Weight Protocol, have been developed to help veterinarians and pet owners select a petfood and determine the correct amount to feed their pet. Hill's Pet Nutrition and the University of Tennessee collaborated to develop the tools, which help veterinarians to more accurately diagnose overweight pets and create a feeding and monitoring plan for pet owners to follow.

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