German petfood company Vitakraft in talks with potential investors

German-based petfood company Vitakraft-Werke is currently holding talks with potential partners and investors over a stake in the company or other forms of cooperation, according to a report. Dieter Meyer, head of advertising and PR, confirmed rumors that began at Zoomark International in Bologna and at various industry events regarding the possible involvement of an investor in Vitakraft.

June 10, 2013

German-based petfood company Vitakraft-Werke is currently holding talks with potential partners and investors over a stake in the company or other forms of cooperation, according to a report.

Dieter Meyer, head of advertising and PR, confirmed rumors that began at Zoomark International in Bologna and at various industry events regarding the possible involvement of an investor in Vitakraft.

Sound Cloud Cover Art 800x800 Steve Lerner

EPISODE 76: What role do biosolutions play in the pet food space?

PEDIGREE Foundation annual grants support organizations like the Humane Society of Kitchener Waterloo & Stratford Perth to increase their foster program capacity and ultimately help dogs like Bowser, a 2-year-old large breed mix who loves a good scratch, find loving homes.

PEDIGREE Foundation awards grants to support animal shelters

Trending: Pet Food Podcast

EPISODE 76: What role do biosolutions play in the pet food space?

Host Lindsay Beaton sits down with Dr. Steve Lerner at Novonesis to talk about the science behind probiotics, prebiotics and postbiotics and the keys to educating consumers about their benefits and choosing the right one.

Sound Cloud Cover Art 800x800 Steve Lerner

PEDIGREE Foundation awards grants to support animal shelters

Annual grants will help increase adoption rates for the 39,000 dogs currently in shelters across Canada.

PEDIGREE Foundation annual grants support organizations like the Humane Society of Kitchener Waterloo & Stratford Perth to increase their foster program capacity and ultimately help dogs like Bowser, a 2-year-old large breed mix who loves a good scratch, find loving homes.

Weight-management pet food lessons from human food diversification

By focusing on innovation in product design, differentiation strategies and consumer education, the industry may address both market demand and pet health challenges.

Dall·e 2024 12 10 05 56 19 A Peter Paul Rubens Inspired Painting Featuring A Group Of Overweight, Pampered Dogs Lounging In A Luxurious, Opulent Room The Dogs Are Depicted With

Mars partners to advance regenerative ag in European pet food supply chain

In Europe, Mars Petcare is working with agribusiness companies and solutions providers, including Cargill, Agreena, ADM, Biospheres, Horta and Soil Capital.

Multiple partnerships across Europe will help transition 20,900 hectares (almost twice the size of Paris) of wheat and maize crops to regenerative agriculture practices by 2028.

Purina donates $4.5M to top vet schools for pet health innovation

Multi-year programs at Cornell University, the University of California-Davis, and Colorado State University are designed to help advance pet nutrition.

Purina's collaborations with vet schools will support research in emerging areas of pet health including healthy aging and mobility in dogs and GI issues in cats and dogs.

Pet Food Institute expands global reach with RAPP initiative

In 2025, PFI will concentrate its USDA RAPP efforts on five priority markets: Brazil, Central America, South Africa, South Korea and Taiwan.

With RAPP, PFI is strategically targeting regions with limited awareness of U.S. pet food quality and challenging regulatory requirements.

Pet Food Market

Company tempts Indian market with inexpensive premium dog food

The pet food division of the Allana Group proved that low-priced, high-quality premium dog food is possible.

White Lab Eating Petfood

Kradle names Paul Anderson chief growth officer

Anderson’s expertise in omnichannel brand building, product commercialization, and marketing execution is expected to help Kradle expand its reach.

Scoochie Pet Products consolidates warehousing operations

Expanded facility provides additional storage capacity, particularly for the company’s growing private-label portfolio and increasing demand for wet and dry pet food.

NUTRO awards $300,000 in Soil Growth Grants

The Greater Ground initiative has trained 108 farmers in the NUTRO supply network on healthy soil practices since its launch on World Soil Day 2022.

Pet Food Market

Deflation in Mexican pet food market: Trends and implications

Over the past two years, the year-on-year monthly inflation in pet food prices has steadily decreased in the Mexican market.

A trend toward smaller pets is a practical response to inflation but also a lasting shift in pet ownership patterns that is expected to endure even as prices decline.

Healthy pet food is Blue Zone for cats, small dogs, reptiles and birds

Although the Blue Zone concept has been debunked, healthy eating may be a common factor in both long-lived pets and people.

Myrtle the Turtle takes a walk in Florissant, Missouri. May 28, 2018

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