News & Newsletters: Page 834

'Feed Your Pet Right' authors claim petfood labels are not truthful

Marion Nestle and Malden C. Nesheim, authors of the new book Feed Your Pet Right, said that organic petfood is largely a marketing term that isn’t verified and also claimed that premium petfoods contain mostly the same stuff as basic supermarket brands, according to a book blog.

Natural Balance expands L.I.D. line, re-brands treat line

Natural Balance Pet Foods Inc. is expanding its petfood offerings with new canned and treat formulas in its L.I.D. Limited Ingredient Diets line.

Ke$ha gives petfood to help animals affected by flood

Singer Ke$ha donated 1,000 pounds of petfood to the Nashville Metro Animal Shelter in Tennessee, USA, after seeing the effects of the flooding on the region, according to an article.

Evanger's hosts annual pet photo calendar contest

Evanger’s Dog & Cat Food Co. has opened up its 2011 Annual Calendar Photo Contest for entries.

Canadian group buys Beefeaters' parent company

Petra Pet Inc., owner of pet treat manufacturer Beefeaters, was sold to the Canadian Imperial Capital Group, according to The Wall Street Journal.

Butcher's Pet Care completes paperwork to move

UK petfood firm Butcher’s Pet Care has completed legal paperwork in order to relocate to a new £38 million (US$55 million) administration and production facility, according to an article.

Wenger testing shows benefit of Hamlet Protein product

Testing conducted at the Wenger R&D Centre shows the benefits of using Hamlet Protein's soya protein product, HP 300, in the extrusion process.

Unicharm offers to buy out petfood associate

Japan’s Unicharm Corp. announced it is willing to spend 65.7 billion yen (US$698 million) to buy the shares it does not already own in its petfood-making affiliate, Unicharm Petcare Corp., according to Reuters.

Study: Varied calories in diet petfoods confuse pet owners

Because the calorie counts of diet petfoods vary widely among brands, pet owners may be unknowingly overfeeding their pets, according to a study conducted at the Cummings School of Veterinary Medicine at Tufts University.

Provimi presents new identity, 2009 report

Animal nutrition company Provimi recently introduced its new corporate identity with its global One Provimi strategy. The new logo represents a consistent worldwide brand, according to the company.

PFMA survey: Older pet owners traumatized by separation from pet

A Pet Food Manufacturers’ Association (UK) survey of more than 4,000 people discovered that 90% of people think that separation from a pet is traumatic for older people entering residential care, according to K9 Magazine.

Oliver Wight helps Mars Petcare incorporate IBP

Two years after consulting with business improvement specialist Oliver Wight, Mars Petcare UK has successfully implemented an integrated business planning (IBP) program and achieved Class A status.

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