Natural/Organic Pet Food: Page 36

Pet Food News
Kaytee Products chooses recyclable packaging for natural petfood line
When Kaytee Products Inc. launched Nature’s Benefits, a natural petfood line for birds and small animals, the company used vibrant graphics and sustainable packaging to make the products stand out. Kaytee’s design agency, Directions Inc., came up with the concept of using the emotional bond consumers and their pets have to market the petfood line on store shelves, through cartoon artwork with natural colors and muted tones.
Brand Insights
The 2 AM Formula Crisis: Why Pet Food Professionals Are Burning Out
BESTMIX SOFTWARE N.V.
What keeps pet food professionals up at 2 AM? It’s not just Salmonella, ingredient shortages, or missed deliveries. It’s the rising pressure from a new generation of pet owners who expect perfection and demand it fast.
The 2 AM Formula Crisis: Why Pet Food Professionals Are Burning Out
Natural/Organic Pet Food
Small animal and bird products roundup
Very often the small animal and bird sector of petfood is overshadowed by the rapidly growing and ever-adapting-to-the-human-food-market that is dog and cat food. Although these tinier creatures have smaller mouths to feed, their pet parent’s appetites for innovative, healthy and fun products for their hamsters, gerbils, ferrets, chinchillas, rabbits and birds continues to be ravenous.
The OptiBird formula from Nutrievo is unique because it is not made up of extruded food but contains crumlets, specially shaped pellets.
Market Trends and Reports
Market update: natural and organic petfood
US retail sales of natural pet products had been growing at teen double-digit rates since 2002, but during 2007 sales leapt 43%, according to the Packaged Facts Natural, Organic and Eco-Friendly Pet Products in the US report. As major marketers of petfood stormed mass channels with line extensions and new brands, including Iams with Healthy Naturals and Mars with Goodlife Recipe, mass-market sales of petfood surged more than 500%, while sales in the pet specialty channel (where the large majority of natural petfood sales still occur) rose 15% as new and existing brands continued to trend toward natural.
In the vast US petfood market, formulating and positioning products along natural, organic and holistic lines represents a way for traditional marketers to pique pet owners’ interest and carve out a niche. tadija, Bigstockphoto.com
Pet Food Market
Nothing but natural
Aunt Jeni’s Home Made promotes the health and longevity of pets with their natural and raw lines of products
'I never forget that my name is quite literally on every container that leaves our building,' says Jeni Boniface, founder of Aunt Jeni's Home Made. 'That's a very strong motivation to accept no compromise on safety and quality.'
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