Natural/Organic Pet Food: Page 37

Natural/Organic Pet Food
Dibaq grows into a natural petfood leader
It’s not by chance that Dibaq has chosen the name Naturally Better for its latest and most representative branded line of premium petfood. That is also the spot-on slogan for the entire company, summarizing its major values and goals: staying natural and striving for constant improvement.
Carlos Tejedor, son of Dibaq’s founder and currently the company’s president, has guided its steady growth as it has expanded from farming and feed into aquaculture and then petfood.
Brand Insights
Helping you navigate the evolving pet supplements industry
Petfood Industry
Stay current in this fast-growing category with insight that keeps you informed and helps you move forward with confidence.
Helping you navigate the evolving pet supplements industry
Pet Food News
Natura to sponsor Super Pet Expo shows in 2011
Super Pet Expo announced that Natura Pet Products will sponsor its 2011 US pet shows. The 2011 sponsorship marks the eighth consecutive year that Natura has partnered with Super Pet Expo.
Pet Food News
Kaytee Products chooses recyclable packaging for natural petfood line
When Kaytee Products Inc. launched Nature’s Benefits, a natural petfood line for birds and small animals, the company used vibrant graphics and sustainable packaging to make the products stand out. Kaytee’s design agency, Directions Inc., came up with the concept of using the emotional bond consumers and their pets have to market the petfood line on store shelves, through cartoon artwork with natural colors and muted tones.
Natural/Organic Pet Food
Small animal and bird products roundup
Very often the small animal and bird sector of petfood is overshadowed by the rapidly growing and ever-adapting-to-the-human-food-market that is dog and cat food. Although these tinier creatures have smaller mouths to feed, their pet parent’s appetites for innovative, healthy and fun products for their hamsters, gerbils, ferrets, chinchillas, rabbits and birds continues to be ravenous.
The OptiBird formula from Nutrievo is unique because it is not made up of extruded food but contains crumlets, specially shaped pellets.
Market Trends and Reports
Market update: natural and organic petfood
US retail sales of natural pet products had been growing at teen double-digit rates since 2002, but during 2007 sales leapt 43%, according to the Packaged Facts Natural, Organic and Eco-Friendly Pet Products in the US report. As major marketers of petfood stormed mass channels with line extensions and new brands, including Iams with Healthy Naturals and Mars with Goodlife Recipe, mass-market sales of petfood surged more than 500%, while sales in the pet specialty channel (where the large majority of natural petfood sales still occur) rose 15% as new and existing brands continued to trend toward natural.
In the vast US petfood market, formulating and positioning products along natural, organic and holistic lines represents a way for traditional marketers to pique pet owners’ interest and carve out a niche. tadija, Bigstockphoto.com
Pet Food Market
Nothing but natural
Aunt Jeni’s Home Made promotes the health and longevity of pets with their natural and raw lines of products
'I never forget that my name is quite literally on every container that leaves our building,' says Jeni Boniface, founder of Aunt Jeni's Home Made. 'That's a very strong motivation to accept no compromise on safety and quality.'
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