Pet Food Labeling: Page 12

Pet Food Packaging

#tbt The past year in pet food packaging trends

Last December, Petfood Industry reported that the use of pet food packaging was growing faster than overall product sales.

photo by Leaf | BigStockPhoto

Brand Insights

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Pet Food Market

5 packaging trends that appeal to pet food buyers

Pet food consumers will likely be attracted by packaging that combines structure with branding, extends online and incorporates technology or experiences.

Branding communicated through packaging, or directly related to it, helps drive purchases by today’s consumers. l Andrea Gantz

FTC concluded false-advertising charges against Eukanuba

On December 13, the Federal Trade Commission has approved a final consent order with Mars Petcare US, Inc. settling false-advertising charges.

photo from FreeImages.com l Jason Morrison

7 Petfood Industry blogs for November 2016

Brand loyalty, cranberries and labeling modernization among topics covered by Petfood Industry’s bloggers and columnists.

Photo by Besjunior, Bigstock.com

Clear pet treat labels may help maintain therapeutic diets

Clear labeling of pet treats’ compatibility with special diets is especially important over the Thanksgiving, Christmas, New Year and other holidays.

(cynoclub | BigStock.com)

Pet Food Market

Is it time to ‘modernize’ pet food labels?

A newly formed group indicates the potential for changes down the line.

Grain-free pet food rebrand succeeds for Health Extension

The marketing strategy worked, and the rebranded dog and cat food line has been very well received, said Health Extension's president and COO.

Health Extension Pet Care's old grain-free dog food packaging is on the left, and the new design is on the right. | Courtesy Health Extension Pet Care.

Pet Food Market

How to successfully rebrand cat, dog food packaging

Lessons from the rebranding of Oxbow Animal Health were discussed by Stefan Hartung, creative director for Ideas that Kick, at Petfood Forum 2016.

Hartung said that a company must think long-term when they rebrand a product. | Petfood Forum TV

#tbt Evolution of pet food packaging trends since 2007

Nearly ten years ago, Petfood Industry presented trends in pet food packaging coming out of Expozoo 2007 in Paris. Many of those trends are similar to those of today.

photo by Andrea Gantz | Flickr

4 ways packaging helps sell dog, cat food

Four current trends in pet food packaging exemplify how bags and boxes can tap into popular consumer demands.

Photo by Andrea Gantz

Pet Food Market

Domestic pet food brands play growing role in China

Multinational pet food companies have ruled in China so far, but domestic brands are increasing in number, sales growth and sophistication.

Domestic pet food companies are contributing to the Chinese pet food market’s rapid growth, with some, like Wanpy, also exporting to other countries. l Debbie Phillips-Donaldson

Pet Food Market

China’s pet food market growing into a global power

Pet food production, premiumization, sales and investments are rising quickly in China, with new regulations and standards on the way.

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