Pet Food Labeling: Page 17

Pet Food Market

Expert: To improve petfood sustainability, stop negative marketing about by-products

Rendered petfood ingredients, often called by-products, are highly nutritious and palatable for pets and help the environment

Brand Insights

Learn how AI and tech advances are powering the future of pet food

WATT Global Media

Discover how new tools and strategies streamline operations, improve safety, and transform marketing for pet food manufacturers.

Learn how AI and tech advances are powering the future of pet food

Meat species study: Some petfoods may be mislabeled

Researchers in Chapman University’s Food Science Program have published a study focused on commercial petfoods marketed for dogs and cats to identify meat species present as well as any instances of mislabeling.

Purina, Blue Buffalo continue arguments in false advertising case

Purina expands claim to include pet treats and cat litter, Blue Buffalo disputes science of product study conducted

Pet Food Market

But it’s just marketing, isn’t it?

Marketers play a huge role in petfood communication; they may cross a line when implying inferiority of other products without proving their own superiority

Pet Food Market

Petfood ad wars continue between Hill’s Pet and Blue Buffalo

The bottom line is whether pet owners keep buying the petfoods these companies put on retail shelves

'Human food grade' to stay on petfood labels

'Human food grade' to stay on petfood labels

Pet Food Regulations

Grain-free, gluten-free: ensuring your petfood claims stand up to scrutiny

No observer of the petfood market can miss the pervasiveness of claims such as "grain-free" and "gluten-free" on dog and cat food labels today. There are important factors to consider when making a claim in order for it to survive possible regulatory scrutiny.

Pet Food Market

Review board recommends Blue Buffalo modify advertising

A panel of the National Advertising Review Board (NARB) has recommended that Blue Buffalo Company Ltd. modify its advertisements to avoid any express or implied messages that competing petfood companies are “fooling” or otherwise misleading consumers and modify its online “True BLUE Test” comparison chart.

Pet Food Market

Natural petfood a powerful, growing market

If natural petfood sales continue to grow, does that mean no legal or regulatory definitions are necessary?

Pet Food Market

Natura Pet Products to stop selling in Quebec

Natura Pet Products has decided to stop selling its products in Quebec, Canada, due to the country's bilingual packaging requirements. The packaging changes would have been a costly undertaking for the company, said Manon Lapierre, communications manager for Proctor & Gamble Canada, Petcare.

The Honest Kitchen renews FDA 'Human Grade' claims approval

The Honest Kitchen has renewed its formal Statement of No Objection with the US Food and Drug Association (FDA) to use the term “human grade” on all of its petfood labels. The company’s human grade foods are produced in a human food facility, not in a petfood plant, using 100% human edible ingredients.

Global GMO Free Coalition launched

The Global GMO Free Coalition launched on May 20, 2014, bringing together GMO Free groups across six continents with a partner membership of more than 4.5 million people. The Global GMO Free Coalition, with more than 60 partner organizations, is the first globally coordinated network to address the genetically modified (GM) food and crop industry in both the media and in public and government advocacy areas.

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