Pet Food Labeling: Page 17

Pet Food Ingredients

DNA testing raises ingredient declaration concerns

It behooves the petfood manufacturer to practice due diligence in ensuring that what is declared on the label is in the product, and what is not declared is not in the product.

Pet Food Market

Watching GMO ballot initiatives for potential impact on petfood labeling

While the debate over GMOs and GMO labeling is fraught with emotion, petfood manufacturers can use science to communicate with pet owners.

Pet Food Market

Natural petfood products continue to offer opportunity for growth and innovation

Consumer trends show increasing interest in natural petfoods and ingredients, and new product development opportunities.

Pet Food Market

Expert: To improve petfood sustainability, stop negative marketing about by-products

Rendered petfood ingredients, often called by-products, are highly nutritious and palatable for pets and help the environment

Meat species study: Some petfoods may be mislabeled

Researchers in Chapman University’s Food Science Program have published a study focused on commercial petfoods marketed for dogs and cats to identify meat species present as well as any instances of mislabeling.

Purina, Blue Buffalo continue arguments in false advertising case

Purina expands claim to include pet treats and cat litter, Blue Buffalo disputes science of product study conducted

Pet Food Market

But it’s just marketing, isn’t it?

Marketers play a huge role in petfood communication; they may cross a line when implying inferiority of other products without proving their own superiority

Pet Food Market

Petfood ad wars continue between Hill’s Pet and Blue Buffalo

The bottom line is whether pet owners keep buying the petfoods these companies put on retail shelves

'Human food grade' to stay on petfood labels

'Human food grade' to stay on petfood labels

Pet Food Regulations

Grain-free, gluten-free: ensuring your petfood claims stand up to scrutiny

No observer of the petfood market can miss the pervasiveness of claims such as "grain-free" and "gluten-free" on dog and cat food labels today. There are important factors to consider when making a claim in order for it to survive possible regulatory scrutiny.

Pet Food Market

Review board recommends Blue Buffalo modify advertising

A panel of the National Advertising Review Board (NARB) has recommended that Blue Buffalo Company Ltd. modify its advertisements to avoid any express or implied messages that competing petfood companies are “fooling” or otherwise misleading consumers and modify its online “True BLUE Test” comparison chart.

Pet Food Market

Natural petfood a powerful, growing market

If natural petfood sales continue to grow, does that mean no legal or regulatory definitions are necessary?

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