Pet Food Packaging: Page 26

Grain-free pet food rebrand succeeds for Health Extension

The marketing strategy worked, and the rebranded dog and cat food line has been very well received, said Health Extension's president and COO.

Health Extension Pet Care's old grain-free dog food packaging is on the left, and the new design is on the right. | Courtesy Health Extension Pet Care.

Pet Food Product Database

Munson Machinery blender model HIM-124-S316

Munson Machinery

Recyclable pet food bags found by automated techs

A collaboration by pet food companies and other industries discovered that plastic pet food bags can be sorted out from other waste using existing technology.

photo by Andrea Gantz

Pet Food Market

How to successfully rebrand cat, dog food packaging

Lessons from the rebranding of Oxbow Animal Health were discussed by Stefan Hartung, creative director for Ideas that Kick, at Petfood Forum 2016.

Hartung said that a company must think long-term when they rebrand a product. | Petfood Forum TV

#tbt Evolution of pet food packaging trends since 2007

Nearly ten years ago, Petfood Industry presented trends in pet food packaging coming out of Expozoo 2007 in Paris. Many of those trends are similar to those of today.

photo by Andrea Gantz | Flickr

4 ways packaging helps sell dog, cat food

Four current trends in pet food packaging exemplify how bags and boxes can tap into popular consumer demands.

Photo by Andrea Gantz

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