Pet Food Packaging: Page 51

Market Trends and Reports

Clean labels provide transparency for pet owners

As consumers have made it clear that they trust what they understand and perceive to be fresh, "real" ingredients, and as they demand the right to know what is in the foods they eat, should it come as a surprise that those same consumers are now insisting on the same right for the foods they feed their pets? The focus on a clear brand message and using language consumers clearly understand is growing and not going away, according to Lynn Dornblaser of Mintel.

A clean label utilizes simple packaging that conveys clearly the benefits of the product and lists easy to understand ingredientsâ€”this often means ones that consumers eat themselves.

Brand Insights

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Pet Food Ingredients

Bringing a new petfood concept to market

Where do new product ideas come from in the petfood industry? Do they only come from marketing or sales? In my experience, some of the fastest growing new products or brands have come from single entrepreneurs as well as large multifunctional groups.

Once a product idea is conceived and planned, often it becomes a balancing act of activities and reactions.

Pet Food Packaging

Microscan AutoVISION machine vision line

Plastic packaging manufacturer relocates to larger Indiana,USA, facility

Plastic petfood packaging company Fibertech Inc. announced it completed a move from Huntington, Indiana, USA, after 20 years at that location, to a larger facility in Elberfeld, Indiana, USA. The 95,000-square-foot facility sits on 15 acres located at 11744 Blue Bell Road.

Fibertech completed relocation to this 95,000-square-foot facility in Elberfeld, Indiana.

Petfood packaging manufacturer invests in new extrusion plant in Germany

Petfood packaging manufacturer Nordenia International is investing nearly €3 million (US$4.35 million) to construct a new factory building for extrusion at its Osterburken, Germany, site. The building, expected to be completed in mid-July, will be the site of the company's new three-layer coextruding facility.

Nordenia's new building will house its extrusion operations at the Osterburken, Germany, site.

Market Trends and Reports

Sustainable petfood packaging: much more than a trend

By now, sustainablity should be somewhere near the top of your list of important priorities for your petfood brand. Not only do consumers look for "green" aspects of products on the shelf like ingreident sourcing, environmentally-friendly manufacturing processes and recycled packaging materials, but a ssutainable plan for your company means savings for you. Though some "greening" campaigns may be nothing more than a trend in an adapting market, sustainable packaging isn't going anywhere but everywhere, and fast.

Though some 'greening' campaigns may be nothing more than a trend in an adapting market, sustainable packaging isn't going anywhere but everywhere, and fast.

PMMI calls for nominations in Packaging Hall of Fame 2011

PMMI announced that nominations are open for the Packaging Hall of Fame Class of 2011, which recognizes packaging professionals for contributions to the industry and packaging education. The annual honor will be presented at a reception during Pack Expo on September 26, in Las Vegas, Nevada, USA.

Pet Food Packaging

Using the 7 R’s to develop more sustainable petfood packaging

Paul Kearns, Director of Sustainability at Exopack LLC, explains how sustainable packaging can be implemented in the petfood industry. See his full presentation from Petfood Forum 2011.

DuPont survey reveals sustainability as greatest packaging challenge

DuPont recently conducted an online global survey of consumer packaged goods companies and packaging converters, which found that the desire for greater sustainability dominates the packaging industry. More than 500 packaging professionals were surveyed and over 40% cited sustainability as the toughest challenge, while 33% named cost as a major factor (see figure).

Zoomark 2011 focuses on purchasing trends, new petfood products

Zoomark International 2011 will focus on purchasing trends and the latest innovations in petfood and pet care products from May 12-15 in Italy. Zoomark released a report in conjunction with the show's opening, which found that the Italian market for petfood grew by 2.2% in 2010, reaching 1.53 billion Euro (US$2.14 billion).

Holistic petfood company uses colorful packaging for dog food line

Holistic petfood maker Infinia recently introduced its Holistic Dog Food line, with colorful packaging to convey the food's quality to consumers, according to the packaging designer. The dog food line is available in recipes such as Turkey & Sweet Potato, Chicken & Brown Rice, and Bison & Potato.

Pet Food Packaging

What pet owners really think about sustainability

"From the 8 billion pounds of kitty litter heading to landfills each year to the effects of a pet’s carnivorous diet, pet parents should be aware of the substantial carbon footprint left by pets," proclaims the online article, "10 Simple Steps to Reduce Your Pets Carbon Pawprint". Books like Pets and the Planet: A Practical Guide to Sustainable Pet Care, Eco Dog: Healthy Living for Your Pet and Green Dog, Good Dog are widely available to the eco-concious consumer, promising to guide them to the "greenest" petfoods and treats. Petco recently announced it's partnership with Greenwala.com, the self-proclaimed online resource empowering consumers to go "green".

Simple, bold claims are critical to attracting non-'green' consumers and reinforcing messages with already-converted consumers.

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