Packaging: Page 79

Pet Food Market

Taking the claim 'human grade' literally

It's not uncommon for media and others to see certain marketing terms and trends with petfood -- such as humanization -- and interpret them literally. Yet recently, BloombergBusinessweek took the concept to a whole new level.

Brand Insights

The 2 AM Formula Crisis: Why Pet Food Professionals Are Burning Out

BESTMIX SOFTWARE N.V.

What keeps pet food professionals up at 2 AM? It’s not just Salmonella, ingredient shortages, or missed deliveries. It’s the rising pressure from a new generation of pet owners who expect perfection and demand it fast.

The 2 AM Formula Crisis: Why Pet Food Professionals Are Burning Out

Petfood companies Mars, Heinz Watties dispute over trademark

Petfood manufacturer Mars and New Zealand petfood company Heinz Watties are in a dispute over whether Mars can trademark the marketing slogan for its Advance petfood line in Australia, according to a local report. Mars wants to trademark the slogan "Advance Advanced Pet Nutrition," but was denied by assistant trademarks commissioner, Jennie Walden, because she said the trademark phrase was likely to confuse consumers due to its similarity to what Heinz Watties says is its unregistered trademark of "Champ Advanced Dog Nutrition."

Petfood packaging manufacturer Weatherchem releases yearly summary

Petfood packaging manufacturer Weatherchem recently released its yearly summary for 2011, in which Weatherchem says it had the most successful year in the company's 40-year history. During 2011, Weatherchem experienced growth of 21 percent and an employment expansion of 15 percent.

Vet addresses pet nutrition myths in university lecture series

Tufts University's most-recent lecture in its weekly series featured Dr. Lisa Freeman, a professor from the Cummings School of Veterinary Medicine, presenting and discussing her research on companion animal nutrition. The lecture, part of the "A Taste of Tufts: A Sampling of Faculty Research" series, focused on exposing pet nutrition myths and educating pet owners on how to select an optimal diet for their pet.

Pet Food Labeling

What is the petfood industry’s role in fighting pet obesity?

Karen Wedekind, PhD, a researcher in pet nutrition with Novus Nutrition Brands, has made it a cause of sorts to educate our industry about the importance of balanced pet diets and avoiding excesses of nutrients such as minerals, protein and others (download a webinar on the topic). Whether you agree with Dr. Wedekind’s analysis, most industry professionals would concede that many pets, especially in developed markets, are receiving too much food overall.

Pet Food Regulations

Calorie statements on petfood labels move forward

During the Association of American Feed Control Officials’ “mid-year” meeting January 17–19, 2012, in Reno, Nevada, USA, the agenda for the Pet Food Committee was relatively light, with no new items up for discussion. Yet one piece of old business held court. It was the amendment to AAFCO Model Regulation PF9, which would in part require a calorie content statement on all dog and cat food labels (currently it is only mandatory on “lite” and “less calories” product labels).

Pet Food Safety

Safe packaging: materials and technologies to keep petfood contaminant-free

A compromised package of petfood is not only a worry to the manufacturer, but also one that can make or break your relationship with a pet parent. Ensuring that petfood and treats arrive untampered, contaminant-free and fresh and full of flavor is one of the most important and basic functions of our industry.

Ensuring that your petfood and treats arrive untampered with, contaminant-free and fresh and full of flavor is one of the most important and basic functions of our industry.

Pet Food Ingredients

Petfood innovation: marketing vs. regulatory

While the marketing, R&D and regulatory departments within a petfood company share a common goal—to contribute to the success of the company—the respective functions of the first two departments compared to the last often appear diametrically opposed. In a competitive marketplace, the need to distinguish your products from others is a major key to success.

To stand out and appeal to consumers, petfood products need to be formulated with innovative ingredients and those innovations communicated on the packaging, while still complying with accepted regulatory precepts.

Petfood companies, pet owners to blame for pet obesity, vet says

A Canadian veterinary pet nutrition specialist says pets are becoming more overweight not only because petfood is high in calories, but also because pet owners may also be overfeeding and under exercising their pets, according to lfpress.com. Monica Snedden, a veterinary nutrition specialist and registered veterinary technician at Princess Animal Hospital in Kingston, Ontario, Canada, says pet owners are contributing to their pet's obesity by “feeding them the wrong thing, overfeeding them, just leaving the food down and leaving the bowl full all the time.”

Chinese petfood found to be mislabeled by Taipei city officials

The Taipei City Government yesterday ordered four petfood products to be taken off store shelves because of incorrect labeling, according to the Taipei Times. City officials inspected 140 petfood products, of which four were found to be falsely labeled.

European Pet Food Industry Federation petfood labeling code approved

The European Pet Food Industry Federation, FEDIAF, welcomed validation of the new Code of Good Labeling Practice for Pet Food by the European Commission. Regulation 767/2009 on the Marketing and Use of Feed modernizes the relevant rules for petfood manufacturing and promotes the development of EU Codes of Good Labeling Practice as tools for co-regulation.

Pet Food Product Database

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Barry-Wehmiller - Thiele Technologies

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