Hartz Delectables SqueezeUp Treats

To promote Hartz Delectables SqueezeUp treats, the Hartz Mountain Corporation has announced their "Pawtastic!" campaign featuring videos of "celebricats" including Venus the Two Face Cat, Coby the Cat, White Coffee Cat, Hello Luna Rose, Hobbicats, N2 Cat Crew and Roothekangaroo eating SqueezeUps on the company's social media channels in July and August 2017.

Delectables SqueezeUp, available in Chicken and Tuna flavors, is a thick puree in a lickable tube for cats. Ideal as an in-between meal treat or as a topper for dry food, Delectables SqueezeUp's single-serve tubes provide cats with treats made with real chicken or tuna, without by-products.

Delectables SqueezeUp, launched in July 2016, is sold as a four-pack and is available at major retailers including Walmart, Chewy.com and Amazon.com.

As part of the "Pawtastic!" campaign, consumers are invited to share photos and videos of how their cats go "pawtastic" over SqueezeUps on the company's Facebook, Twitter and Instagram pages using hashtags #pawtastic, #LickItLoveIt and #catsgocrazy4Delectables. Participants will be entered in weekly drawings for a chance to win SqueezeUp treats and Hartz cat toys. In addition to videos featuring "celebricats," the campaign will include product reviews by prominent cat bloggers and press coverage. 

Delectables SqueezeUp's "Pawtastic!" campaign is part of the Delectables brand's US marketing plan for the second half of 2017. The Delectables Lickable Treats "Empty Bowl" campaign includes a targeted US TV commercial as well as digital and social media campaigns.