Market Trends and Reports: Page 277

Pet Food News
PetSafe launches social sharing and remote treating system for pets
PetSafe has launched its SocialPet camera and treat dispenser, a complete system that allows pet owners to remotely treat and socially share photos and videos of their pets via the SocialPet Facebook app. According to Randy Boyd, CEO and founder of Radio Systems Corporation, makers of the PetSafe brand, the popularity of social networking and pet owners' desire to interact with their pets while away from home were the foundation for developing the innovative SocialPet system.
Brand Insights
Simplify Pet Food Labeling: Strategies for Navigating Global Regulations
Esko
Learn how regulatory complexity is impacting the pet food industry and how brands will meet the challenge using the right digital tools
Simplify Pet Food Labeling: Strategies for Navigating Global Regulations
Pet Food News
Greenies brand, PetSmart partner for National Pet Dental Health Month
As a part of National Pet Dental Health Month (February) and the PetSmart "Healthy Teeth. Healthier Life." initiative, the Greenies brand team and PetSmart will be encouraging pet parents to take care of their pets' teeth in PetSmart stores throughout the U.S. Through this initiative, pet parents will be encouraged to seek professional preventive care through veterinary oral exams and teeth cleanings.
Pet Food Market
AdoptAShelter.com gains Ellen DeGeneres natural petfood company as sponsor
AdoptAShelter.com, an online shopping portal where consumers can donate to their favorite animal shelters at no cost just by shopping at stores such as Amazon, Petco, Best Buy, iTunes, Expedia, Lowes and more, has announced its exclusive 2014 Pet Food Partner: HALO, Purely for Pets, Ellen DeGeneres' natural petfood company. AdoptAShelter.com is an online cash rewards mall featuring over 500 top-name merchants, from Amazon to Zazzle.
Market Trends and Reports
Consumer trends: buying petfood online
When asked to give buzzwords to describe trends in the petfood and treat market, many people—regardless if they are industry experts or pet parents—would answer with words found on many petfood packages: natural, organic, corn-free and human-grade. But perhaps the biggest trend is not what list of ingredients pets are getting from their owners, but where those pet owners are getting those popular niche food and treats.
Online pet retailers are more sophisticated in their web design and e-commerce, reaching their target audience via website usability, SEO, paid search and word of mouth via blogging and discussion boards.
Market Trends and Reports
Bravo! corners the raw petfood market
Bravo! processes its petfood in a US Department of Agriculture inspected and certified facility with human grade meats and processing regulations. Then every product is sent to an independent laboratory to test for the presence of bacteria; consumers can receive the testing results on request.
Bravo! is headquartered in Vernon, Connecticut, USA, and has two more facilities in Manchester, Connecticut, and New Zealand.
Market Trends and Reports
Petfood market: one size no longer fits all
The private equity community has developed a modest fascination with the pet industry over the past five years. Interest has accelerated markedly since 2007, as evidenced by deal volume. Notably, deal volume grew from 2009–2010 in contrast to the broader consumer marketplace which contracted. 2011 is off to a strong start for the industry, with five announced deals in January to-date.
The axis of the pet transaction world was effectively bent by the Swander Pace/Merrick Pet Care transaction and possibly for the better of total transaction volume.
Market Trends and Reports
Build your brand with packaging
Today's pet parents are saavy, well-informed and know what they are looking for. It's up to you to let them know, as concisely and enthusiastically as possible, that your product IS exactly what they are looking for and what better way to express your message than through your packaging? Let's examine what one company did when they decided to overhaul their packaging, and then, let's check out what products are available to give your petfood and pet treat packaging a competitive edge.
Today's pet parents are savvy, well-informed and know what they are looking for. It's up to you to let them know, as concisely and enthusiastically as possible, that your product is exactly what they are looking for. What better way to express your message than through your packaging?
Market Trends and Reports
Private label petfood performance in global markets
The proportion of value sales accounted for by private label in the US$61.9 billion global petfood market (2010) stood at 11.6% in 2009, up by just 10 basis points since 2004. However, this stable global market share belies significant inter- and intra-regional variations. Global market share may be stable, but it masks a much more complex regional picture.
Global market share of private label petfood may be stable, but it masks a much more regional picture.
Pet Food Market
Petfood top 10: Riding out the storm
The names in our annual list of the top 10 petfood manufacturers may remain the same this year, but not all global petfood giants have escaped the effects of the economic meltdown, according to data from Euromonitor. Some companies gained, others lost and others managed to maintain, but all have had to learn to adapt and rebound.
1101 Pe Tstorm Fig1 2
Market Trends and Reports
Online exclusive: Marketing with emotional significance
Check out Robert Wheatley’s presentation on marketing with emotional significance. Marketing Pet Brands with Emotional Firepower: How to Build Brand Preference and Sales was originally presented at Petfood Forum 2010.
The goal is to fight rampant “samenessâ€Âť among competing brands by pushing the envelope on brand uniqueness.
Market Trends and Reports
Marketing petfoods with firepower
Best practices in building brand equity, constructing a compelling value proposition and understanding the emotional triggers that drive purchase decisions
Your goal as a business is NOT to acquire customers to make more money. Your goal is to use money to acquire and keep happy pet parents.
Nutrition
More on probiotics in petfood
Pathogenic bacteria cause disease and exposure to these is an unpleasant experience.  However, maintenance of the proper microbes in the intestinal tract allows animals to gain nutrients from their food that they cannot absorb from their own digestion.
We are what we eat but are microbes also indicative of where we’ve been?
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