Market Trends and Reports: Page 287

Market Trends and Reports

Watch cat videos to donate cat food to shelters in 9Lives brand, ASPCA promotion

9Lives cat food brand and its spokescat, Morris, are supporting the American Society for the Prevention of Cruelty to Animals (ASPCA) to help cats most in need. The cat food brand will donate up to 1 million meals to shelters for the 9Lives Morris’ Rescue WatchSM campaign.

Market Trends and Reports

Globalinx Pet LLC LifeStage Rewards dog treats

Market Trends and Reports

Three Dog Bakery We Pity the Kitties all-natural cat treats

Market Trends and Reports

Leanlix dog reward and training treat

Wellness announces dog, cat food formulas now GMO-free

Wellness Natural Pet Food announced that its dry dog and dry cat food formulas are now free of genetically modified organisms. GMOs are defined as organisms in which the genetic material has been altered in a way that does not occur naturally.

'Grumpy Cat' lands new deal as spokescat for Friskies brand

The cat known on the Internet as "Grumpy Cat," named Tardar Sauce, has landed an endorsement deal as the new spokescat for Nestlé Purina PetCare's Friskies cat food brand. As part of this new deal, the "Grumpy Cat" will appear in an online promotion for the cat food brand, extending a partnership it began with the cat in March for its Web videos series, "Will Kitty Play With It?"

Rondo Foods invests in expansion at Ireland pet treat production facility

Gaines Europe Ltd. has opened a new petfood production facility in Arklow, Ireland, that will create 15 new jobs in the region. Parent company Rondo Food invested €6 million (US$8.1 million) in the new facility to double outputs and exports by 2015.

Online grocer FreshDirect now offering petfood, treats, supplies

Online grocer FreshDirect launched its Pet Shop page, featuring natural and national petfood brands, treats, toys and pet care options for cats and dogs. The grocer will now carry brands including Greenies, Wellness, Canidae and Natural Balance, as well as an assortment of Ellen DeGeneres' Halo products.

Interpets 2013 draws 239 exhibitors of new petfood, treats, pet supplies

Interpets-International Fair for a Better Life with Pets-concluded its four-day event at the end of August. The fair, held at Makuhari Messe in Chiba, Japan, drew 239 exhibitors from 13 countries and regions along with 47,579 visitors and their pets.

Market Trends and Reports

Zuke’s: Healthy pet treats, constant innovation

Zuke's Performance Pet Nutrition has been thriving on authenticity and innovation since the very beginning, when the company's founder, Patrick Meiering, became inspired to focus on energy nutrition for pets after feeding his tired Chocolate Lab Zuke a bit of energy bar during a hike. Seeing his dog perk right back up led to the idea of encouraging active lifestyles and outdoor adventures with pets, and Zuke's products have always been developed for a specific function-to help keep pets healthy and active.

Zukes Dog Cat Treats 1310 Pe Tzukes

Iams airing new commercial featuring therapy dog contest winner

Iams petfood brand is airing a new commercial in the US that features a story selected as the winner of the "Love Tails" contest. The commercial has been edited down from a long-form video on Facebook to a 30-second ad featuring the story of dog, Brooks, and owner Derek Underwood of Augusta, Georgia, USA.

Market Trends and Reports

Puppy Cakes Puptato Chip dog treats

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