Market Trends and Reports: Page 320

Pets contribute significantly to economy, society, FEDIAF says

The European Pet Food Industry Federation, FEDIAF, reported updated statistics that show pet animals make a significant contribution to the economy and to society. Throughout Europe, approximately 550,000 direct and indirect jobs, such as veterinarians, breeders or connected supply industries, are created as a result of pet ownership.

Latin America pet care market grows

Pet care in emerging markets is booming as pet ownership rises among the middle class, an article in the Economist says. Specifically, Latin America’s spending on petfood and pet products increased 44% in the last five years to US$11 billion, according to Euromonitor.

Chinese petfood manufacturers look to expand in growing market

As urbanization and changing lifestyles make more Chinese citizens into pet owners, China's petfood industry is expanding to meet the need for a wider-variety of petfood and pet product offerings. Pet owners in China now have a variety of petfood brands from which to choose, making quality and branding even more important for petfood companies that want to make their products stand out in this growing marketplace.

Market Trends and Reports

Ark Naturals donates natural pet products for the Emmy Awards

Natural pet product supplier Ark Naturals will participate in the WOW Creations Celebrity Gifting Lounge taking place in honor of the Emmy Awards on September 13, 2011, in Beverly Hills, California, USA. At the Emmy Gifting Lounge, Ark Naturals will give away a gift bag of products aimed at solving familiar pet issues and bringing celebrities closer to their pets.

Market Trends and Reports

Fresh and frozen: the perfect petfood?

Like many pioneering petfood makers before her, Karen Scoggins first started researching pet diets and nutrition when her dog, Hunter, became suddenly ill in late 2006. Within weeks of his passing headlines around the world announced the largest petfood recall in history.

By January 2010, My Perfect Pet had become not only what it says is the first frozen fresh petfood company in California, but they were enjoying the spotlight with the help of Unleashed by Petco, the pet superstore's smaller-format concept store.

Market Trends and Reports

Fido's Cookie Company all-natural treats

Market Trends and Reports

Greenies works to promote pet oral health

The Greenies Brand, makers of pet dental treats, is working to educate pet owners on the importance of providing daily preventative oral care to their pet. According to the American Veterinary Medical Association, periodontal disease affects three-fourths of dogs and cats over age three, and is often a result of the pet owner's failure to provide daily oral care.

Market Trends and Reports

How-to: Monitor your petfood brand’s reputation with social networking

It’s a fact: Almost all consumers are online and sharing their opinions on your brand, your products, your ingredients and your philosophy, no matter what their credentials. According to the Pew Global Attitudes Project survey, just 18% of Americans said they never use the Internet.

Online monitoring requires ongoing active listening and social analysis. If youâ€™re not managing your Internet image, someone else is.

Market Trends and Reports

Preview: Virtual Petfood Forum 2011

If you need to know more about petfood safety, especially how the new Food Safety Modernization Act will affect petfood regulations, be sure to sign up for Virtual Petfood Forum 2011, taking place live online, Wednesday, October 26, 2011. Under the new FSMA law, petfood will fall under much of the same regulations and scrutiny as human foods.

Market research publisher expands pet industry report offerings

Market research publisher IBISWorld expanded its pet industry report offerings to include specific market segment reports, including those on petfood production and dry petfood production. The company provides reports on nine categories of the pet care industry: dog and pet breeders, dog walking services, dry petfood production, pet accessories stores, petfood production, pet funeral services, pet insurance and pet play rooms.

Fancy Feast finishes 10th on marketer viral video list

Fancy Feast's "Storybook Wedding" cat food commercial was named to the list of Top 10 Viral Video Ad Campaigns on AdAge.com. Visible Measures, an online video advertisement measurement provider, compiled the list, which focuses on brand-driven viral video ads that appear on online video-sharing destinations.

New petfood products to be displayed at Mexico Pet Expo in June 2012

Exhibition company NurnbergMesse North America will hold the Mexico Pet Expo and Conference from June 27-29, 2012, in Guadalajara, Mexico. This international business-to-business trade show and conference is expected to attract more than 150 exhibitors and 5,000 pet product buyers.

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