Market Trends and Reports: Page 324

Petfood companies to exhibit at Pet Fair Asia in September

Nearly 500 petfood and pet product exhibitors are expected to attend Pet Fair Asia 2011 in Shanghai, China, from September 24-27. The 14th Pet Fair Asia will take place at the Shanghai Everbright Exhibition Center, where show organizers expect about 50,000 attendees looking for the latest pet products and pet trends.

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Petfood study looks at ingredients in wet, dry cat foods

A study on the macronutrient regulation of petfood was conducted to determine how adult domesticated cats select what to eat, when given a choice of petfoods with different ingredient amounts. The study, "Geometric analysis of macronutrient selection in adult domestic cats, Felis Catus," looked at whether adult domesticated cats, given a choice of three foods with variable amounts of protein, carbohydrate and fat, would deliberately select a food that is biologically appropriate for them.

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PetAg Rawhide Brand jerky treats

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PetAg Dog Slim Snack Bites

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PetAg CatSlim Jerky Snacks

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Wagg Foods Ltd. Carrot Bakes

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Wagg Foods Ltd. Tasty Chunks dog treats

Wagg Foods Ltd. Tasty Chunks dog treats

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Well Pet LLC Cubed, Sliced and Minced cat cans

Japan's aging pets fuel market for elderly pet care products

Japanese pets are living longer than ever before thanks to advancements in petfood and veterinary care, which is fueling a need for elderly pet care. As pets' lifespans increase, a new market in the pet industry is emerging, with products ranging from animal diapers, to walking aids, to research into pet tissue-engineering, according to an AFP report.

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Update: the global petfood market for 2011

According to Lee Linthicum of Euromonitor International, in 2010 sales of the overall global pet market remained positively resilient (a predicted US$80 billion). This represents a growth of 4.4% over 2009. When the entire pet care channel is broken into categories, dog and cat food are the biggest categories with total market shares of 55%.

Recent research stressing the importance of the human-animal bond and the humanization of companion animals are strong drivers in the way consumers perceive pet products and pet brands in general.

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Pure Treats Pure Bites Freeze Dried cat treats

Pure Treats Inc.

Market Trends and Reports

Pure Treats PureBites Freeze Dried dog treats

Pure Treats Inc.

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